Viewing the email report insights

The report insights that are available for tracked marketing emails enable you to track which of your contacts opened the emails, clicked at least one link in the emails, and unsubscribed from the emails you sent. Moreover, you can see where these contacts come from, which persona they are fitting, what their gender is, and how old they are.

To view the report insights for individual marketing emails:

1. Open the Email marketing application on the Email feeds tab.

2. Edit () an email campaign or a newsletter containing sent emails.

3. On the Emails tab, edit () the marketing email you want to view the reports for.

4. Switch to the Reports -> Overviewtab.

5. Click the values displayed in the columns of the following categories:

   Category	Column
   Engagement	Unique opens – the number of contacts who opened the email.
   	Unique clicks – the number of contacts who clicked at least one link in the email.
   Contact loss	Unsubscriptions – the number of contacts who unsubscribed from the email.

The report insights for each value open a Contact demographicspage in a separate browser tab.

Example – Viewing the report insights

Look at this short video to see how to view the email reports (demonstrated on our sample site):

Working with the contact demographics page

On the Contact demographics page, you can switch between the List of contacts and Graphical representation views.

The List of contacts view allows you to see the real contacts hidden behind the numbers in the email marketing reports:

The Graphical representation view allows you to better understand who the recipients of your marketing emails are:

Example – Viewing contact demographics

Look at this short video to see how to view the email demographics (demonstrated on our sample site):