---
title: Viewing the email report insights
related:
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/personas.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Enterprise license required**
>
> Features described on this page require the **Kentico Xperience Enterprise** license.

The report insights that are available for [tracked marketing emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md) enable you to track which of your contacts opened the emails, clicked at least one link in the emails, and unsubscribed from the emails you sent. Moreover, you can see where these contacts come from, which [persona](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/personas.md) they are fitting, what their gender is, and how old they are.

To view the report insights for individual marketing emails:

1. Open the **Email marketing** application on the **Email feeds** tab.
2. **Edit** () an email campaign or a newsletter containing sent emails.
3. On the **Emails** tab, **edit** () the marketing email you want to view the reports for.
4. Switch to the **Reports -> Overview**tab.
5. Click the values displayed in the columns of the following categories:

   | Category                                                                               | Column                                                                        |
   | -------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------- |
   | Engagement                                                                             | **Unique opens** – the number of contacts who opened the email.               |
   | **Unique clicks** – the number of contacts who clicked at least one link in the email. |                                                                               |
   | Contact loss                                                                           | **Unsubscriptions** – the number of contacts who unsubscribed from the email. |

The report insights for each value open a **Contact demographics**page in a separate browser tab.

> **Note:** **Note**
>
> If you lack sufficient permissions to inspect individual contacts, you will be redirected to the dashboard when opening individual reports.
>
> To correct this issue, contact your administrator and request he sets the permissions for the **Contact management** module to **Read** for your role or account.

### Example – Viewing the report insights

Look at this short video to see how to view the email reports (demonstrated on our sample site):

🎬 [Video](https://docs.kentico.com/docsassets/13/viewing-the-email-report-insights/kx13-email-marketing-reports-opens-clicks-optim.mp4)

## Working with the contact demographics page

On the _Contact demographics_ page, you can switch between the **List of contacts** and **Graphical representation** views.

The **List of contacts** view allows you to see the real contacts hidden behind the numbers in the email marketing reports:

![List of contacts tab](https://docs.kentico.com/docsassets/13/viewing-the-email-report-insights/ListOfContacts.png "List of contacts tab")

> **Tip:** Clicking **View contact details**() displays information about individual contacts gathered in [contact profiles](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md#viewing-contact-profile).

The **Graphical representation** view allows you to better understand who the recipients of your marketing emails are:

![Graphical representation tab](https://docs.kentico.com/docsassets/13/viewing-the-email-report-insights/GraphicalRepresentation.png "Graphical representation tab")

> **Tip:** **Displaying the data in the charts**
>
> Filter the data displayed in the charts by clicking the individual data series in the legend.

> **Note:** **Switching to the United States map**
>
> Click the _United States_ in the world map to view a detailed breakdown of the US contact demographic by state.

### Example – Viewing contact demographics

Look at this short video to see how to view the email demographics (demonstrated on our sample site):

🎬 [Video](https://docs.kentico.com/docsassets/13/viewing-the-email-report-insights/kx13-email-marketing-reports-opens-graphical-optim.mp4)