---
title: Viewing LinkedIn statistics
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Enterprise license required**
>
> Features described on this page require the **Kentico Xperience Enterprise** license.

Xperience collects statistical data from your LinkedIn company pages. You can view the metrics and trends of your LinkedIn company pages in the detail of each company profile in **LinkedIn -> Company profiles**. You can also view the statistics of individual company updates in **LinkedIn -> Company updates**.

## Viewing LinkedIn company pages metrics and trends

1. In the administration interface, open the **LinkedIn** application.
2. **Edit** () a company profile.
   - The **Statistics** tab appears.
3. Select a statistics type in the tree on the left.

A report graph appears. The graph displays a daily report for the statistics of the edited company profile. You can adjust the period displayed in the graph.

## Viewing company update statistics

To view statistics for a particular company update, go to **LinkedIn -> Company updates**. The list of company updates shows selected statistics items next to each company update.

> **Info:** The system checks for new statistics data once a day.
>
> - The statistics available on the Company updates tab provide you with data up to date at the time of collection.
> - The statistics available on the Company profiles -> Statistics tab provide you with data up to date at the end of the preceding day (or from 2 days ago for Follower count statistics). This is because the respective graphs display data for whole days only.

## Required permissions for viewing LinkedIn statistics

To view LinkedIn statistics in Xperience, an administrator must give you the **Read** permission for the **Social media** module.

## Available LinkedIn statistics

| Company profile statistics |                                                                                                                                                                                                              |
| -------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Click count                | The number of clicks on your content, company name, or logo. Interactions (shares, likes, and comments) are excluded.                                                                                        |
| Comment count              | The number of times LinkedIn members commented on your company page.                                                                                                                                         |
| Follower count - Organic   | The number of followers you gained naturally, without advertising. Note that follower count statistics are collected with a 2 day delay.                                                                     |
| Follower count - Paid      | The number of followers you gained through advertising, i.e. through _Sponsored Updates_ and/or _Company Follow Ads_. Note that follower count statistics are collected with a 2 day delay.                  |
| Follower count - Total     | The total number of LinkedIn members following your company page. Note that follower count statistics are collected with a 2 day delay.                                                                      |
| Impression count           | The number of times each update was shown to LinkedIn members.                                                                                                                                               |
| Like count                 | The number of times LinkedIn members liked your company page.                                                                                                                                                |
| Share count                | The number of times LinkedIn members visited your company page, including duplicate visits to the page. For example, when a member refreshes your company page or navigates away from it, but returns later. |
| Unique count               | The number of times LinkedIn members visited your company page, excluding duplicate visits to the page.                                                                                                      |
| Company update statistics  |                                                                                                                                                                                                              |
| Clicks                     | The number of times the company update was clicked.                                                                                                                                                          |
| Impressions                | The number of times the company update was shown to LinkedIn members.                                                                                                                                        |
| Likes                      | The number of times the company update was liked.                                                                                                                                                            |