---
title: Creating email campaigns
related:
- https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/preparing-email-templates.md
- https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md
- https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/managing-marketing-email-recipients.md
---
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>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
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> **Info:** **Enterprise license required**
>
> Features described on this page require the **Kentico Xperience Enterprise** license.
Email campaigns allow you to target and retarget every email based on the impact of the previous email communication.
You first need to create an email campaign, then you can start [writing the marketing emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md). Next, you can add contact groups as recipients, and finally, you can send the individual emails manually.
The following steps demonstrate how to create an email campaign:
1. Open the **Email marketing** application.
2. Click **New email feed**.
3. Select the **Email campaign** option.
4. Fill in the basic properties of the email campaign:
| Property | Description |
| ----------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Display name | Name of the email campaign that is displayed in the administration interface. |
| Code name | Name of the email campaign that is used as an identifier in web part properties, URLs and the API. You can leave the _(automatic)_ option to have the system generate an appropriate code name from the display name. |
| Unsubscription email template | Select the [template](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/preparing-email-templates.md) that the campaign uses for unsubscription confirmation emails. The template is used when a recipient wants to unsubscribe from the current email campaign and also from all marketing emails from the site. |
| Sender name | Name of the sender used in marketing emails. Authors of individual emails can override the value and set a different sender name. |
| Sender email | The email address that the email campaign uses as the sender in emails. Authors of individual emails can override the sender address. |
5. Click **Add templates** and select the templates for the email campaign. The selected templates are available in the template selector when [composing new emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md).
6. Click **Save**.
- The system creates the email campaign and opens its **Configuration** tab.
7. Configure the advanced properties of the email campaign:
| Property / Category | Description |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **General** | |
| Base URL | Type the base URL on which your live site is running (including the protocol, domain name and virtual directory). Leave empty to use the site's _Presentation URL_.
Example: _https://www.example.com/_ |
| Unsubscription page URL | The relative URL path on your live site where users can unsubscribe from the email campaign.
If you leave the property empty, the email campaign uses the value of the **Settings -> On-line marketing -> Email marketing-> Unsubscription page URL** setting.
The specified URL needs to [handles unsubscription requests](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/implementing-newsletter-subscriptions.md). |
| Send draft emails to | The addresses specified here are pre‑entered by default when sending draft emails for testing purposes. You can enter multiple addresses separated by semicolons.
Draft emails are not included in [tracking statistics](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md) (email opening and link clicking). |
| **Email templates** | |
| Email templates | You can remove and add email templates assigned to the email campaign here. |
| **On-line marketing** (For more information, see [Tracking marketing emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md).) | |
| Track opened emails | If selected, you can monitor how many marketing emails are actually opened by recipients. |
| Track clicked links | If selected, you can measure the effectiveness of the marketing email based on its click rate. |
| Log on-line marketing activities | If selected, actions performed in the feed's emails will be logged as an on-line marketing activities. |
8. Click **Save**.
Now that you have created an email campaign, you can [write new emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md).