Editing metadata of pages

Metadata offer details about the content of your pages. Such details are typically processed by search engines and are therefore a vital consideration when implementing search engine optimizations on your websites. Correctly specified metadata highlights and summarizes the content of your pages and ensures high rankings in external search engines.

Metadata can be also used directly as part of your website, for example as a page title displayed to users. However, the actual purpose of metadata depends on your website’s implementation.

To edit the metadata of a page:

1. Open the Pages application.

2. Select the corresponding page in the content tree.

3. Open the Properties -> Metadata tab.

4. Set the following properties:

   Property	Description
   Page title	The page title is displayed to users in the header of their browser (or tab) when the page is viewed. Many search engines use this title for the page in their search result lists. The system adds the content of the field into the <title> element in the HEAD section of the page’s output.
   Page description	A brief description of the page and its purpose. The description can be used for SEO purposes and when performing searches on the website. The system adds the content of the property as a description meta element in the HEAD section of the page’s output. Some search engines index this tag.
   Page keywords	Allows you to add meta keywords to the product. The system may use this type of metadata if your customers search the site (e.g., the built-in Smart search). To add multiple keywords, separate them with commas.

   Tip: Use macro expressions in format {%FieldName%} to dynamically insert values of page fields into the page metadata fields.

5. Click Save.