---
title: Editing metadata of pages
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Metadata offer details about the content of your pages. Such details are typically processed by search engines and are therefore a vital consideration when implementing search engine optimizations on your websites. Correctly specified metadata highlights and summarizes the content of your pages and ensures high rankings in external search engines.

Metadata can be also used directly as part of your website, for example as a page title displayed to users. However, the actual purpose of metadata depends on your website's implementation.

> **Note:** It is possible to edit metadata only for pages whose page type has the [Metadata feature](https://docs.kentico.com/13/developing-websites/defining-website-content-structure/managing-page-types/creating-page-types.md) enabled. When building your website, developers need to ensure the[ metadata is reflected on the website](https://docs.kentico.com/13/developing-websites/retrieving-content/displaying-page-content.md). If you don't see the Metadata tab in the Pages application, this probably means the metadata is not used on your website.

To edit the metadata of a page:

1. Open the **Pages** application.
2. Select the corresponding page in the content tree.
3. Open the **Properties -> Metadata** tab.
4. Set the following properties:

   | Property         | Description                                                                                                                                                                                                                                                                                                  |
   | ---------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
   | Page title       | The page title is displayed to users in the header of their browser (or tab) when the page is viewed. Many search engines use this title for the page in their search result lists.<br>The system adds the content of the field into the __ element in the HEAD section of the page's output.                |
   | Page description | A brief description of the page and its purpose. The description can be used for SEO purposes and when performing searches on the website.<br>The system adds the content of the property as a description meta element in the HEAD section of the page's output. Some search engines index this tag.        |
   | Page keywords    | Allows you to add meta keywords to the product. The system may use this type of metadata if your customers search the site (e.g., the built-in [Smart search](https://docs.kentico.com/13/configuring-xperience/setting-up-search-on-your-website.md)). To add multiple keywords, separate them with commas. |

   > **Tip:** **Tip**: Use [macro expressions](https://docs.kentico.com/13/macro-expressions.md) in format _{%FieldName%}_ to dynamically insert values of page fields into the page metadata fields.
5. Click **Save**.

> **Info:** If you enable **Inherit** for a given property, the system uses settings from the page's parent page. For example, if the **Page keywords** property of the **Articles** section is set to _Xperience_, each page in this section ha&#x73;_&#x58;perience_ set as its keyword.

> **Tip:** **Global metadata settings**
>
> You can configure a prefix for the page title, description and keywords for all pages. Use the [corresponding settings](https://docs.kentico.com/13/configuring-xperience/managing-sites/configuring-settings-for-sites/settings-content.md) in **Settings -> Content**. The settings allow you to set the prefixes and also the overall format of the page title.
>
> The default page title format is: _{%prefix%} - {%pagetitle\_orelse\_name%}_
>
> The title format consists of the prefix value, followed by the page title value. If the page title value is not set, the page name is used.