---
title: Viewing contacts assigned to personas
related:
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/personas/defining-personas.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Enterprise license required**
>
> Features described on this page require the **Kentico Xperience Enterprise** license.

You can always view which contacts are currently assigned to personas on your sites. Note that each contact can be assigned to a single persona only. The system always assigns a contact to a persona based on which persona's score the contact exceeds the most.

To view which contacts are fitting a persona:

1. Open the **Personas** application on the **Personas** tab.
2. **Edit** () the persona for which you want to view the assigned contacts.
3. Switch to the **Contacts** tab.

   ![Viewing contacts in persona](https://docs.kentico.com/docsassets/13/viewing-contacts-assigned-to-personas/viewing_contacts_in_persona.png "Viewing contacts in persona")

The system displays the contacts fitting the persona.

> **Tip:** Click **View contact details** () to see information about individual contacts gathered in their [contact profile](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md#viewing-contact-profile).

## Viewing the report of contacts fitting personas

The report in the **Personas** application displays how many contacts have been fitting your personas over time. You can also view the number of contacts that haven't been fitting any of the defined personas.

To view the report of contacts fitting individual personas:

1. Open the **Personas** application on the **Report** tab
2. Hover over the line chart to see more information.

   ![Viewing the report of contacts fitting personas](https://docs.kentico.com/docsassets/13/viewing-contacts-assigned-to-personas/viewing_report_contacts_in_personas.png "Viewing the report of contacts fitting personas")
3. (Optional) Click the **Contacts not fitting any persona** data series to see its representation in the chart.

> **Tip:** **Displaying the data in the chart**
>
> Filter the data displayed in the line chart by clicking the individual data series in the legend.