Viewing contacts assigned to personas

You can always view which contacts are currently assigned to personas on your sites. Note that each contact can be assigned to a single persona only. The system always assigns a contact to a persona based on which persona’s score the contact exceeds the most.

To view which contacts are fitting a persona:

1. Open the Personas application on the Personas tab.
2. Edit () the persona for which you want to view the assigned contacts.
3. Switch to the Contacts tab.
   

The system displays the contacts fitting the persona.

Viewing the report of contacts fitting personas

The report in the Personas application displays how many contacts have been fitting your personas over time. You can also view the number of contacts that haven’t been fitting any of the defined personas.

To view the report of contacts fitting individual personas:

1. Open the Personas application on the Report tab

2. Hover over the line chart to see more information.

   

3. (Optional) Click the Contacts not fitting any persona data series to see its representation in the chart.