--- title: Viewing Facebook insights --- > Agent instructions: > **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown. > > - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version. > - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt). > **Info:** **Enterprise license required** > > Features described on this page require the **Kentico Xperience Enterprise** license. Xperience collects statistical data (called Insights) from your Facebook pages. Insights allow you to monitor the performance of your Facebook page. You can view Facebook insights in the detail of each page in **Facebook -> Pages**. You can also view the reach of individual page posts in **Facebook -> Posts**. ## Viewing Facebook page insights 1. Open the **Facebook** application in the Xperience administration interface. 2. **Edit** () a page. - The **Insights** tab appears. 3. Select an insight type in the tree on the left. A report graph appears. The graph displays a daily report for the insights of the edited page. You can adjust the period displayed in the graph. ## Viewing Facebook page post reach Post reach is a collection of insights data specific to a single Facebook post. Post reach includes number of people who viewed the post, their likes, comments, shares, and other activity. 1. Go to **Facebook** **-> Posts**. 2. Click the text of a post you're interested in. Details of the post appear, showing the post's statistics. > **Info:** Facebook updates insight data once a day. Xperience checks for new insight data every hour. Therefore, the data displayed in Xperience reflects the data from the insights section of your Facebook page within one hour after the data is published. ## Required permissions for viewing Facebook insights To view Facebook insights in Xperience, an administrator must give you the **Read** permission for the **Social media** module. ## Available Facebook page insights | Stories and People talking about this | | | ------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Page stories | The number of stories created about your Page. | | Page storytellers | The number of people sharing stories about your page. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place. | | Page stories by story type | The number of stories about your page by story type. | | Page storytellers by story type | The number of people talking about your page by story type. | | Page storytellers by age and gender | The number of people talking about the page by user age and gender. | | Page storytellers by country | The number of people Talking about the page by user country. | | Page storytellers by locale | The number of People Talking about the page by user language. | | Page impressions | | | Page impressions | _Unique_ - The number of people who have seen any content associated with your Page.
_Paid Unique_ - The number of people who saw a sponsored story or Ad about your Page.
_Organic unique_ - The number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans.
_Viral unique_ - The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Wall, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, photo tagging your Page or checking in at your Place. | | Page engagement | | | Page engaged users | The number of people who engaged with your Page. Engagement includes any click. | | Page consumptions | The number of times people clicked on any of your content without generating a story. | | Page consumptions by consumption type | The number of times people clicked on any of your content without generating a story by type. | | Page users | | | Page fans | The total number of people who liked your Page. | | Page fans by locale | Aggregated language data about the people who like your Page based on the default language settings selected when accessing Facebook. | | Page fans by city | Aggregated Facebook location data, sorted by city, about the people who like your Page. | | Page fans by country | Aggregated Facebook location data, sorted by country, about the people who like your Page | | Page fans by gender and age | Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. | | Page fan adds and removes | Adds unique - The number of new people who have liked your Page.
Removes unique - Unlikes of your Page. | | Page fans by like source | The number of people who liked your Page, broken down by the most common places where people can like your Page (see [like sources](http://developers.facebook.com/docs/reference/api/insights/#like_sources)). | | Page views | | | Page views | Page Views from users logged into Facebook. | | Page posts | | | Page post impressions | _Unique_ - The number of people who saw any of your Page posts.
_Paid unique_ - The number of people who saw your Page posts in an Ad or Sponsored Story.
_Organic unique_ - The number of people who saw your Page posts in News Feed or Ticker, or on your Page's Wall.
_Viral unique_ - The number of people who saw your Page posts via a story from a friend. | | Negative feedback | | | Page negative feedback | The number of times people took a negative action (e.g., un-liked or hid a post) | ## Available Facebook post reach statistics | General | | | ------------------------ | ------------------------------------------------------------------------------ | | Likes | Number of people who like the post on your page. | | Comments | Number of comments to the post on your page. | | Shares | Number of times people shared the post from your page. | | Total likes and comments | | | Likes | Total number of times the post has been liked (including shared posts). | | Comments | Total number of times the post has been commented on (including shared posts). | | Negative feedback | | | Hide post | Number of times someone has removed the post from their timeline. | | Hide all posts | Number of times someone has hidden all posts from your page based on the post. | | Report as spam | Number of times the post has been reported as spam. | | Unlike page | Number of times someone unliked your Facebook page based on the post. | For more information see _[Facebook insights](http://developers.facebook.com/docs/reference/api/insights/)._