---
title: Importing products
related:
  - https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md
  - https://docs.kentico.com/13/e-commerce-features/configuring-on-line-stores/configuring-products/importing-products/importing-products-using-kentico-import-toolkit.md
  - https://docs.kentico.com/13/e-commerce-features/configuring-on-line-stores/configuring-products/importing-products/importing-products-using-the-api.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

If you do not want to manually enter [products](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md) into the system one by one, you can use tools for importing all your desired products.

Xperience offers the following ways to import products:

- [Importing products using Kentico Import Toolkit](#importing-products-using-kentico-import-toolkit)
- [Importing products using the API](#importing-products-using-the-api)

> **Tip:** If you cannot or do not want to import products, [create products manually](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/adding-new-products.md). At least, create a sample product because of the later configuration steps.

## Importing products using Kentico Import Toolkit

[Kentico Xperience Import Toolkit](https://docs.kentico.com/13/external-utilities/kentico-xperience-import-toolkit.md) is a tool which helps you import data, including products, from external sources, such as:

- XML, CSV or XLSX/XLSM (MS Excel) files
- MS SQL databases

The tool also enables you to categorize products in an already existing [product structure](https://docs.kentico.com/13/e-commerce-features/configuring-on-line-stores/configuring-products/configuring-product-structure.md).

> **Tip:** For more detailed information, see [Importing products using Kentico Import Toolkit](https://docs.kentico.com/13/e-commerce-features/configuring-on-line-stores/configuring-products/importing-products/importing-products-using-kentico-import-toolkit.md).

## Importing products using the API

Another way to import products is to use the API (application programming interface) for developers.

Importing products via API requires using Visual Studio and some programming skills, which is suitable for experienced users. However, you are able to:

- Import products from any external format
- Modify the import process based on your needs

> **Tip:** See more information about the API for importing products in [Importing products using the API](https://docs.kentico.com/13/e-commerce-features/configuring-on-line-stores/configuring-products/importing-products/importing-products-using-the-api.md).