---
title: Managing your on-line marketing features
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The Xperience On-line marketing solution enables you to manage the following features:

> **Info:** 
>
> #### [Campaigns](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/campaigns.md)
>
> Bring new traffic to your website and promote your brand and [products](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md) with campaigns. Monitor which channels, such as emails, Facebook or Twitter, are most effective.

> **Info:** 
>
> #### [Contact management](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management.md)
>
> Gather information about visitors and track their activities on the websites. Provides a centralized overview of all contacts who visit your websites.
>
> - [Contact groups](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/segmenting-contacts-into-contact-groups.md) – segment your website visitors into groups with shared characteristics.
> - [Contact import](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts/importing-contacts.md) – import contacts from CSV files into Xperience and segment them automatically.
> - [Scoring](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/scoring-contacts.md) – numerically evaluate contacts based on their properties and activities.
> - [Salesforce integration](https://docs.kentico.com/13/integrating-3rd-party-systems/salesforce-integration.md) – automatically synchronize contacts with leads in your Salesforce organization.

> **Info:** 
>
> #### [A/B testing](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/a-b-testing-pages.md)
>
> Create different versions of pages and evaluate them according to the behavior of visitors.

> **Info:** 
>
> #### [Content personalization](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/personalizing-widgets.md)
>
> Create pages that display different content depending on the circumstances in which they are viewed.

> **Info:** 
>
> #### [Email marketing](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing.md)
>
> Promote your business and products or keep in touch with existing contacts by sending marketing emails.

> **Info:** 
>
> #### [Marketing automation](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation.md)
>
> Configure the system to automatically run and maintain marketing processes for your website visitors.

> **Info:** 
>
> #### [Web analytics](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/web-analytics.md)
>
> Measure and analyze key metrics of your website such as visits, page views, and traffic sources.

> **Info:** 
>
> #### [Personas](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/personas.md)
>
> Define the typical visitor groups of your sites and assign them to the persona they fit the best.

### Permission requirements

To be able to work with the on-line marketing features, you need to have [permissions for individual on-line marketing modules](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-on-line-marketing-permissions.md) assigned by your administrator.

Related pages

- [Configuring on-line marketing permissions](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-on-line-marketing-permissions.md)
- [Configuring and customizing your on-line marketing features](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features.md)