---
title: Customers
related:
  - https://docs.kentico.com/13/e-commerce-features/developing-on-line-stores/implementing-a-checkout-process.md
  - https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/orders.md
  - https://docs.kentico.com/13/e-commerce-features/customizing-on-line-stores/customer-related-customizing/synchronizing-customer-and-user-properties.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Your on-line store allows website visitors to purchase [products](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md). Xperience refers to visitors who purchase any products as customers. For all customers, you can manage personal and company details, addresses, and [orders](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/orders.md).

## Stored information

The Xperience E-commerce Solution stores every customer's:

- [Details](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers/modifying-customer-details.md)
  - Name
  - Email address
  - Phone number
  - Company details
  - Billing and shipping addresses
- Made [orders](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/orders.md)
- [User details](https://docs.kentico.com/13/managing-users/user-management.md)
- [Abandoned shopping carts](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-marketing-automation/walkthrough-sending-an-automated-reminder-of-an-abandoned-shopping-cart.md)
- [Assigned memberships](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers/assigning-memberships-to-customers-manually.md)
- [Assigned roles](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers/assigning-roles-to-customers.md)
- [Credit balance](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers/managing-customer-credit.md)

> **Tip:** **Connecting customers and on-line marketing features**
>
> If you use [on-line marketing features](https://docs.kentico.com/13/on-line-marketing-features.md), you can subscribe customers to your [newsletters or email campaigns](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing.md). Both types use [contacts](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md) or [contact groups](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/segmenting-contacts-into-contact-groups.md) to add recipients. Each customer has a contact automatically assigned so that you can work with your customers as they are your email marketing recipients. For more information, see [Managing marketing email recipients](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/managing-marketing-email-recipients.md).

## Managing customers

The usual scenario is that your on-line store visitors purchase some products and become anonymous or registered customers.

> **Info:** The registered customers can manage their accounts on the live site if your website [enables it](https://docs.kentico.com/13/managing-users/user-registration-and-authentication/enabling-user-registration.md).

Alternatively, the system allows you to manage customers manually in a dedicated part of the administration interface, the **Customers** application. Here you can create, modify, and remove any customer.

In the **Customers** application, you can see a list of all customers. If you use multiple sites on one Xperience instance, customers from all sites are displayed in the list.

![Managing customers](https://docs.kentico.com/docsassets/13/customers/managing_orders.png "Managing customers")

- Create a new customer by clicking **New customer**. See detailed instructions on how to create a new customer in [Creating customers manually](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers/creating-customers-manually.md).
- Modify a customer by clicking **Edit** (). See detailed instructions on how to edit a customer in [Modifying customer details](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers/modifying-customer-details.md).
- Delete a customer by clicking **Remove** ().