--- title: Creating newsletters related: - https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/enabling-double-opt-in-for-newsletters.md - https://docs.kentico.com/13/configuring-xperience/configuring-smtp-servers.md - https://docs.kentico.com/13/configuring-xperience/scheduling-tasks.md --- > Agent instructions: > **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown. > > - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version. > - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt). Xperience enables you to create newsletters, which your contacts can subscribe to on a live site. Newsletters are based on predefined templates, and every email can be edited and sent manually. > **Note:** **License limitations for newsletters** > > Sites running under the **Kentico Xperience Business** [License Edition](https://xperience.io/pricing) have a maximum limit of **10** newsletters. The number of newsletters is unlimited with the **Kentico Xperience Enterprise** license. ## Creating a newsletter To create a newsletter: 1. Open the **Email marketing** application. 2. Click **New email feed**. 3. Select the **Newsletter** option. 4. Fill in the basic properties of the newsletter: | Property | Description | | ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Display name | Name of the newsletter that is displayed in the administration interface. | | Code name | Name of the newsletter that is used as an identifier in web part properties, URLs and the API. You can leave the _(automatic)_ option to have the system generate an appropriate code name from the display name. | | Subscription email template | Select the [template](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/preparing-email-templates.md) that the newsletter uses for subscription confirmation emails. | | Unsubscription email template | Select the [template](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/preparing-email-templates.md) that the newsletter uses for unsubscription confirmation emails. | | Sender name | Name of the sender used in marketing emails. Authors of individual emails can override the value and set a different sender name. | | Sender email address | The email address that the newsletter uses as the sender in emails. Authors of individual emails can override the sender address. | 5. Click **Add templates** and select the templates for the newsletter. The selected templates are available in the template selector when [composing new emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md). 6. Click **Save**. - The system creates the newsletter and opens its **Configuration** tab. 7. Configure the advanced settings of the newsletter: | Property / Category | Description | | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **General** | | | Base URL | Enter the base URL on which your live site is running (including the protocol, domain name and virtual directory). Leave empty to use the site's _Presentation URL_. The newsletter uses the base URL to convert relative links to absolute URLs inside emails (for unsubscription links, image paths, etc.).
Example: _https://www.example.com/_ | | Unsubscription page URL | The relative URL path on your live site where users can unsubscribe from the newsletter.
If you leave the property empty, the newsletter uses the value of the **Settings -> On-line marketing -> Email marketing-> Unsubscription page URL** setting.
The specified URL needs to [handles unsubscription requests](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/implementing-newsletter-subscriptions.md). | | Send draft emails to | The addresses specified here are pre‑entered by default when sending draft emails for testing purposes. You can enter multiple addresses separated by semicolons.
Draft emails are not included in [tracking statistics](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md) (email opening and link clicking). | | **Email templates** | | | Email templates | You can remove and add email templates assigned to the email campaign here. | | **On-line marketing** (For more information, see [Tracking marketing emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md).) | | | Track opened emails | If selected, you can monitor how many marketing emails are actually opened by recipients. | | Track clicked links | If selected, you can measure the effectiveness of the marketing email based on its click rate. | | Log on-line marketing activities | If selected, actions performed in the feed's emails will be logged as an on-line marketing activities. | | **Double opt-in** | | | Enable double opt-in | If selected, [double opt-in subscription](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/enabling-double-opt-in-for-newsletters.md) for the newsletter is set up. | 8. Click **Save**. Now that you have created a newsletter, you can [write new emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md) or [add recipients](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/sending-marketing-emails.md#adding-recipients-to-newsletters).