---
title: Assigning roles to customers
related:
  - https://docs.kentico.com/13/managing-users/role-management.md
  - https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts.md
  - https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-catalog-discounts.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

With [roles](https://docs.kentico.com/13/managing-users/role-management.md), you can specify which actions [customers](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers.md) are allowed to perform on your website. In the e-commerce context, you can also provide [discounts](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts.md) for customers in roles. For example, when you have some premium customers, to which you give a discount to all [products](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md). You can create a role, assign the role to the premium customers and then create a [catalog discount](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-catalog-discounts.md) applicable only to customers in the created role.

> **Info:** You can assign roles only to [registered customers](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers/registering-customers-manually.md).

To assign a role to a customer:

1. Open the **Customers** application.
2. **Edit** () the desired customer.

   ![Editing a customer](https://docs.kentico.com/docsassets/13/assigning-roles-to-customers/editing_customer.png "Editing a customer")
3. Switch to the **Roles** tab.

   ![Switching to the Roles tab](https://docs.kentico.com/docsassets/13/assigning-roles-to-customers/switching_to_roles_tab.png "Switching to the Roles tab")
4. (Optional) If you want to choose a role from a different website, select the site in the **Site** drop-down list.

   ![Selecting a site](https://docs.kentico.com/docsassets/13/assigning-roles-to-customers/selecting_site.png "Selecting a site")
5. Click **Add roles**.

   ![Clicking Add roles](https://docs.kentico.com/docsassets/13/assigning-roles-to-customers/clicking_add_roles.png "Clicking Add roles")
6. In the **Select roles**dialog, select the roles which you want to assign to the customer.

   > **Tip:** If you have multiple roles, you can use the filter above the role listing.
7. (Optional) You can select until when the customer is in the role in the **Valid to** field. Then, the system automatically removes the customer from the role.

   ![Configuring the role validity](https://docs.kentico.com/docsassets/13/assigning-roles-to-customers/configuring_role_validity.png "Configuring the role validity")
8. Click **Save & Close**.

   ![Clicking Save & Close](https://docs.kentico.com/docsassets/13/assigning-roles-to-customers/clicking_save_and_close.png "Clicking Save & Close")

The system assigns the role to the customer (user). The customer can now use the role benefits.

You can see the assigned roles in the listing on the **Roles** tab.

![Assigned roles](https://docs.kentico.com/docsassets/13/assigning-roles-to-customers/assigned_roles.png "Assigned roles")

To remove the customer from the role, select the role's check box and click **Remove selected**.