---
title: Web analytics
related:
  - https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-web-analytics.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/web-analytics/viewing-web-analytics-reports.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/web-analytics/monitoring-traffic-from-search-engines.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Web analytics provide a way to measure and later analyze key metrics of your website such as visits, page views, traffic sources and more. Monitoring is only done on the live site, so actions that take place on pages in the Xperience administration interface are not included in the statistics.

The web analytics are built into Xperience and you can access the data directly in the administration interface.

![Web analytics overview](https://docs.kentico.com/docsassets/13/web-analytics/Web_Analytics.png "Web analytics overview")