Settings - Activities

You can access these settings in the Settings application under the On-line marketing -> Contact management -> Activities category.

General

Log activities

If enabled, activities are logged for the website (according to the other settings in this category).

Log activities based on legitimate interest

If enabled, the system logs On-line form submission activities even for visitors who have not given consent to be tracked as contacts and do not have the required cookie level set (Visitor or All). This type of activity logging does not enable any other type of tracking for the visitor.

Data added into the system as a result of such activities only includes information explicitly entered into the form. When an untracked visitor submits a form, the system creates a new contact with data based on the form’s mapping of fields to contact attributes. If the form contains an email address field and the submitted email matches an existing contact, the data is instead added or updated for the given contact.

Additionally, the system removes any UTM parameters from the URL values logged for such activities (utm_campaign, utm_source, etc.).

Important: You need to ensure that usage of personal data collected through such activities falls under legitimate interest purposes, based on your site’s legal requirements. For example, you may be able to legally use the activities as triggers for automation processes, such as advanced form responders. However, using the data to send unsolicited marketing messages may be a breach of data protection regulations.

Page

Page visits

If enabled, the page visit activity is logged.

Landing page

If enabled, the landing page activity is logged. A landing page is where the visitor comes first when viewing the website.

Membership

User registration

If enabled, the user registration activity is logged.

User login

If enabled, the user login activity is logged.

E-commerce

Adding a product to shopping cart

If enabled, the activity of adding a product to the shopping cart is logged.

Removing a product from shopping cart

If enabled, the activity of removing a product from the shopping cart is logged.

Adding a product to wishlist

If enabled, the activity of adding a product to wishlist is logged.

Purchase

If enabled, an activity is logged when a contact makes a purchase on the website (one record for the entire purchase).

Purchased product

Indicates if an activity is logged individually for every purchase of a product.

Email marketing

Newsletter subscription

If enabled, the activity of subscribing to a newsletter is logged.

Email feed unsubscription

If enabled, the activity of unsubscribing from an email feed is logged.

Opt out from all marketing emails

If enabled, the activity of opting out from all marketing emails is logged.

Email opening

If enabled, the activity of opening a tracked marketing email is logged.

Clickthrough tracking

If enabled, the activity of clicking a particular hyperlink in a marketing email is logged.

Search

Search

If enabled, the internal search activity is logged (the site visitor uses the site’s search interface).

External search

If enabled, the external search activity is logged (the site visitor uses an external search engine that leads them to the website).

Other

On-line form submission

If enabled, the system logs activities when a visitor submits a form.

Custom table form submit

If enabled, the activity after submitting custom table form is logged.

Custom activities

If enabled, custom activities are logged.