---
title: Viewing the email feed statistics
related:
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/viewing-the-email-report-insights.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The report insights available for [tracked](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/tracking-marketing-emails.md) newsletters and email campaigns display an overview of the number of [contacts](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md) who opened, clicked at least one link, or unsubscribed from emails within an email feed in a single dynamic graph.

To view the report insights for individual email feeds:

1. Open the **Email marketing**application on the **Email feeds**tab.
2. **Edit** () an email campaign or a newsletter containing sent emails.
3. Switch to the **Report** tab.

The _Report_ tab displays the **Email feed statistics** graph containing all sent marketing emails belonging to the current _Email feed_.

## Reading the Email feed statistics graph

The Email feed statistics graph allows you to switch between the **Absolute numbers** and **Percentages** views. You can also use the slider in the graph's header to focus on a desired time period.

The **Absolute numbers** view displays the number of sent copies, opens, clicks, and unsubscriptions tracked for each email.

![Viewing the Absolute numbers view](https://docs.kentico.com/docsassets/13/viewing-the-email-feed-statistics/AbsoluteView.png "Viewing the Absolute numbers view")

The **Percentages** view displays the number of opens, clicks, and unsubscriptions for each email as a percentage of total sent copies. For example, if an email was delivered to 100 recipents, but only 50 recipients opened it, the _Percentages_view would show 50% open rate for that particular email.

![Viewing the Percentages view](https://docs.kentico.com/docsassets/13/viewing-the-email-feed-statistics/PercentagesView.png "Viewing the Percentages view")