---
title: Sending marketing emails
related:
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/creating-newsletters.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/creating-email-campaigns.md
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md
---

> Agent instructions:
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>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Before sending your marketing emails, you need to make sure that you have added their recipients.

> **Info:** **Marketing automation emails**
>
> Emails that are intended for [marketing automation](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation.md) purposes (i.e. emails that have the **Use in Marketing automation** property enabled) do not use a list of recipients, and cannot be sent directly from the _Email marketing_ application.
>
> See the [Sending marketing emails using marketing automation](#sending-marketing-emails-using-marketing-automation) section for detailed information.

> **Note:** **License limitations for email recipients**
>
> Sites running under the **Kentico Xperience Business** [License Edition](https://xperience.io/pricing) have a maximum limit of **5000** marketable recipients for each email feed. The number of recipients is unlimited with the **Kentico Xperience Enterprise** license.
>
> If an email feed exceeds the recipient limit, sending of marketing emails within this feed is not possible.

## Adding recipients to email campaigns

After you have created an [email campaign](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/creating-email-campaigns.md), and also prepared the [content of its marketing emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md), you can add recipients to marketing emails.

1. Open the **Email marketing** application on the **Email feeds** tab.
2. **Edit** an email campaign.
3. On the **Emails** tab, **edit** the marketing email for which you want to add recipients.
4. Switch to the **Email recipients** tab.
5. On the **Contact groups** tab, click **Add contact groups** to add [contact groups](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/segmenting-contacts-into-contact-groups.md) as recipients.

   ![Adding campaign email recipients](https://docs.kentico.com/docsassets/13/sending-marketing-emails/AddingCampaignEmailRecipients.png "Adding campaign email recipients")
6. Select the contact groups and click **Select**.
7. (Optional) Switch to the **Recipient list** tab to see whether contacts from the added contact groups are receiving your marketing emails.

   ![Campaign email recipients list](https://docs.kentico.com/docsassets/13/sending-marketing-emails/CampaignEmailRecipientsList.png "Campaign email recipients list")

You can add different contact groups as recipients for each marketing email of your email campaigns.

> **Info:** **Marketable recipients**
>
> Marketable recipients are contacts that are receiving your marketing emails and have the **Yes** status. Contacts that unsubscribed from all marketing emails have the **Opted out** status. Contacts that reached the maximum number of bounces and do not receive any marketing emails have the **Undeliverable** status.

## Adding recipients to newsletters

After you have created a [newsletter](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/creating-newsletters.md), you can add its recipients.

1. Open the **Email marketing** application on the **Email feeds** tab.
2. **Edit** a newsletter.
3. Switch to the **Recipients** tab.
4. Click **Add contact groups**.
5. Select a contact group and click **Select**.
6. (Optional) Click **Add contacts**.
7. (Optional) Select contacts and click **Select.**

![adding recipients to newsletters](https://docs.kentico.com/docsassets/13/sending-marketing-emails/adding_recipients_newsletters.png "adding recipients to newsletters")

You can use the **Add** **contact groups** and **Add contacts** buttons to select [contact groups](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/segmenting-contacts-into-contact-groups.md) and [contacts](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md) as recipients of your newsletters.

## Sending marketing emails

After you have prepared the [content of marketing emails](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/composing-marketing-emails.md) and added their recipients, you can proceed to send the newsletter and email campaigns.

To send individual marketing emails:

1. Open the **Email marketing** application on the **Email feeds** tab.
2. **Edit** () an email campaign or a newsletter.
3. On the **Emails** tab, **edit** () the marketing email which you want to send.
4. Switch to the **Send** tab.
5. Choose when the system sends out the email:

   - Click **Save schedule** to send out the email on the specified date and time.
   - Click **Send now** to send out the email immediately to all recipients.

You can view a list of sent emails on the newsletter's or email campaign's **Emails** tab.

## Resending marketing emails

If you want to resend a marketing email, you first need to create a new copy (clone). You can clone emails under the same email feed or to a different one (as long as it has the email's [template](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-email-marketing/preparing-email-templates.md) assigned).

1. Open the **Email marketing** application on the **Email feeds** tab.
2. **Edit** () an email campaign or a newsletter.
3. On the **Emails** tab, click **Other actions** () next to the email you need to clone.
4. Select **Clone**.
5. (Optional) Change the cloned email's name in the **New object display name** field.
6. In the **Clone to email feed** selector, choose the email feed where you want to create the new copy of the email.
7. Click **Clone**.

Now that you have cloned the marketing email, you can manage it on the email campaign's or newsletter's **Emails** tab.

## Sending marketing emails using marketing automation

Marketing emails can be sent out automatically by [marketing automation processes](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation.md). Such emails must be specifically flagged by enabling the **Use in Marketing automation** property (either when creating the email or later by editing the email on the **Email properties** tab).

Emails intended for marketing automation cannot be sent directly from the _Email marketing_ application and do not work with an exact list of recipients. Instead, you can use the following approach to send the emails:

1. Set up an appropriate [marketing automation process](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation/working-with-marketing-automation-processes.md).
2. Add a **Send marketing email** [action step](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation/working-with-the-automation-process-designer/adding-marketing-actions-to-automation-processes.md) into the process flow.
3. Select your email in the step properties.

The system automatically sends the email to individual contacts when they reach the _Send marketing email_ step within the process.

> **Note:** **Note**: Marketing automation does NOT send emails if the contact has unsubscribed from the related newsletter or has opted out globally from all marketing emails.