---
title: Walkthrough - Creating a marketing automation process
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Enterprise license required**
>
> Features described on this page require the **Kentico Xperience Enterprise** license.

This chapter provides a step-by-step example that you can follow to create a new [marketing automation](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation.md) process from start to end. You can quickly get acquainted with marketing automation using this walkthrough.

The walkthrough consists of four pages. Follow the pages in sequential order:

1. [Preparing the prerequisites](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation/walkthrough-creating-a-marketing-automation-process/marketing-automation-walkthrough-preparing-the-prerequisites.md)
2. [Creating the process](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation/walkthrough-creating-a-marketing-automation-process/marketing-automation-walkthrough-creating-the-process.md)
3. [Designing the process](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation/walkthrough-creating-a-marketing-automation-process/marketing-automation-walkthrough-designing-the-process.md)
4. [Managing the process](https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation/walkthrough-creating-a-marketing-automation-process/marketing-automation-walkthrough-managing-the-process.md)

The following image shows the steps within the finished automation process.

![Finished marketing automation process](https://docs.kentico.com/docsassets/13/walkthrough-creating-a-marketing-automation-process/finished_process.png "Finished marketing automation process")