---
title: Managing brands and manufacturers
related:
  - https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The Xperience E-commerce Solution allows you to specify a brand and manufacturer for each [product](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md).

You can use this information to organize products internally, define the scope of certain types of [discounts](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts.md), or display the values on your website. For example, you can display a link to a manufacturer's website on [product detail pages](https://docs.kentico.com/13/e-commerce-features/developing-on-line-stores/displaying-product-details.md) to allow  [customers](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers.md)  to find detailed information about your products.

## Defining brands and manufacturers

To create or edit brands and manufacturers:

1. Open the **Brands** or **Manufacturers** application.
2. Click **New brand/manufacturer** or **Edit** () an existing object.
3. Set the [available properties](#reference-brand-and-manufacturer-properties).
4. Click **Save**.

The brands and manufacturers can now be assigned to products.

> **Tip:** You can also create new manufacturers when [assigning a manufacturer](#assigning-a-brand-and-manufacturer-to-products) to a product in the **Products** application. However, you cannot set all available manufacturer properties from there.
>
> This option is not available for brands.

> **Note:** **Note**: Manufacturers can be created as [global objects](https://docs.kentico.com/13/e-commerce-features/configuring-on-line-stores/choosing-site-or-global-e-commerce-configuration.md), but brands are always related to a specific site. If you wish to use a single brand across multiple sites, you need to create the same brand object separately for each site.

## Assigning a brand and manufacturer to products

To assign a brand and/or manufacturer to a product:

1. Open the **Products** application.
2. [Add a new product](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/adding-new-products.md) or select an existing one.
3. Select one of the available options in the **Brand** and **Manufacturer** fields on the product's **General** tab. Each product can only have one brand and manufacturer assigned.

   ![Selecting a brand and manufacturer for a product](https://docs.kentico.com/docsassets/13/managing-brands-and-manufacturers/editing_product_selecting_manufacturer.png "Selecting a brand and manufacturer for a product")
4. Click **Save**.

The system assigns the selected brand and manufacturer to the product.

## Reference – Brand and Manufacturer properties

| Property     | Description                                                                                                                                                                                                                                                                                |
| ------------ | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Display name | Specifies the name of the brand or manufacturer.                                                                                                                                                                                                                                           |
| Code name    | Serves as a unique identifier of the brand or manufacturer object (for example used by developers in custom code).<br>Unless there is a reason to set a particular value, you can leave the default _(automatic)_ option, and the system generates an appropriate code name automatically. |
| Description  | Allows you to type a text description for the brand or manufacturer in order to provide additional information.                                                                                                                                                                            |
| Website      | Allows you to specify the URL of the brand or manufacturer's website.                                                                                                                                                                                                                      |
| Logo         | Allows you to upload a file related to the brand or manufacturer (typically a logo image).                                                                                                                                                                                                 |
| Enabled      | Indicates whether the brand or manufacturer is active in your on-line store.<br>Disabled options appear grayed out in selectors within the administration interface, but can still be assigned to products.                                                                                |