---
title: Monitoring traffic from search engines
related:
  - https://docs.kentico.com/13/on-line-marketing-features/managing-your-on-line-marketing-features/web-analytics/viewing-web-analytics-reports.md
  - https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-web-analytics/managing-search-engines-for-web-analytics.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

Search engine tracking allows you to monitor the amount of page views received from visitors who found the website using a search engine. Since search engines are the most common type of referring websites, the system tracks them separately.

## Viewing search engine statistics

To access the report containing search engine data:

1. Open the **Web analytics** application.
2. Select the **Acquisition -> Search engines** report.

The report contains a graph displaying the total amount of page views generated by search engine traffic and a breakdown of the statistics for individual search engines.

![Monitoring the website's visitor traffic generated by search engines](https://docs.kentico.com/docsassets/13/monitoring-traffic-from-search-engines/Search_Engines_Report.png "Monitoring the website's visitor traffic generated by search engines")

> **Info:** **Note**: The **Search keywords** report (also located under the **Acquisition** category) does not track keyword data for most major search engines. Modern search engines do not provide publicly available keywords in their referring links.

Before they can provide search results that link users to your website, search engines index the site using web crawlers (robots). Web analytics are also capable of tracking crawlers on your website's pages. You can view the results in the **Acquisition -> Search crawlers** report. The data provided in the search crawlers report can be useful when performing search engine optimization of your website.

> **Info:** You can ask your administrators to configure how the system identifies search engines (in the **Search engines** application). See [Managing search engines for web analytics](https://docs.kentico.com/13/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-web-analytics/managing-search-engines-for-web-analytics.md) for more information.