Monitoring traffic from search engines

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Search engine tracking allows you to monitor the amount of page views received from visitors who found the website using a search engine. Since search engines are the most common type of referring websites, the system tracks them separately.

Viewing search engine statistics

To access the report containing search engine data:

  1. Open the Web analytics application.
  2. Select the Acquisition -> Search engines report.

The report contains a graph displaying the total amount of page views generated by search engine traffic and a breakdown of the statistics for individual search engines.

Monitoring the website’s visitor traffic generated by search engines

Note: The Search keywords report (also located under the Acquisition category) does not track keyword data for most major search engines. Modern search engines do not provide publicly available keywords in their referring links.

Before they can provide search results that link users to your website, search engines index the site using web crawlers (robots). Web analytics are also capable of tracking crawlers on your website’s pages. You can view the results in the Acquisition -> Search crawlers report. The data provided in the search crawlers report can be useful when performing search engine optimization of your website.

You can ask your administrators to configure how the system identifies search engines (in the Search engines application). See Managing search engines for web analytics for more information.