Posting to social media

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Xperience allows you to post to social media and see your entries within the Xperience user interface. For posting and updating content, Xperience supports:

Prerequisites

Before you can post to any of the supported social media:

  1. Create an App and register it in Xperience.
  2. Register a social media account (Facebook page, Twitter channel or LinkedIn company profile).

Posting to Facebook

  1. In the Xperience interface, open the Facebook application.
  2. On the Posts tab, click New post.
  3. Select a Facebook page you want to post to.
    • If there are no pages to choose from, register one first on the Pages tab.
  4. Write the post text.
  5. (Optional) Select a URL shortener.
  6. (Optional) Enter a Publishing time to schedule the publishing of the post for a later time.
  7. (Optional) Select a campaign to which the post belongs.
  8. Click Save.

The system publishes your post to the selected page. If you chose to publish the post later, you can Edit () the post before the system publishes it.

To check if your post was published, view the list of posts. The list shows the publishing time next to each post.

Xperience allows you to analyze the impact of your posts and success of your Facebook page. See Viewing Facebook insights.

Posting to Twitter

  1. In the Xperience interface, open the Twitter application.
  2. On the Tweets tab, click New tweet.
  3. Select a Twitter channel you want to tweet to.
    • If there are no channels to choose from, register one first on the Channels tab.
  4. Write the tweet text.
  5. (Optional) Select a URL shortener.
  6. (Optional) Enter a Publishing time to schedule the publishing of the tweet for a later time.
  7. (Optional) Select a  campaign to which the tweet belongs.
  8. Click Save.

The system publishes your tweet to the selected page. If you chose to publish the tweet later, you can Edit () the tweet before the system publishes it.

To check if your tweet was published, view the list of tweets. The list shows the publishing time next to each tweet.

Xperience allows you to analyze the impact of your tweets and success of your account. See Viewing Twitter analytics.

Sending company updates to LinkedIn

  1. In the Xperience interface, open the LinkedIn application.
  2. On the Company updates tab, click New company update.
  3. Select a LinkedIn company profile to specify for which company you want to publish the update.
    • If there are no company profiles to choose from, register one first on the Company profiles tab.
  4. Write the company update text.
    • The maximum length of a company update on LinkedIn is 700 characters.
  5. (Optional) Select a URL shortener.
  6. (Optional) Enter a Publishing time to schedule the publishing of the company update for a later time.
  7. (Optional) Select a campaign to which the company update belongs.
  8. Click Save.

The system publishes your company update to the selected company profile. If you chose to publish the company update later, you can Edit () the update before the system publishes it.

To check if your company update was published, view the list of company updates. The list shows the publishing time next to each company update.

Changing existing social media posts and content updates

Changing Twitter and Facebook posts

You cannot edit existing posts or tweets from within Xperience once they have been published. If a post or tweet hasn’t been published yet, you can Edit () it from the list of posts or tweets.

To delete a post or tweet, view the list of posts or tweets and click Delete () next to the item that you want to delete. This action deletes both the record in Xperience and the post on the particular social media.

Changing LinkedIn company updates

  • Editing company updates
    You cannot edit existing company updates from within Xperience once they have been published. If a company update hasn’t been published yet, you can Edit () it from the list of company updates.
  • Deleting published company updates
    You can delete existing company updates from within Xperience once they have been published only in Xperience. The Delete () action removes the record from Xperience only. This means that you need to delete the respective company update on LinkedIn manually.
  • Deleting pending company updates
    If a company update hasn’t been published yet, you can Delete () it from the list of company updates.

Required permissions for posting to social media

To post to social media from Xperience, an administrator must give you permissions for the Social media module. You need either Modify or Modify posts.

Advanced configuration of post scheduling

If you schedule a post for later publishing, the system creates a scheduled task for the post. By default, the scheduler in Xperience executes tasks when a user makes a request to the application. Periods of inactivity on the website and in the administration interface will cause posts to be published later than scheduled, i.e. when someone requests a page in the system or on the website.

To solve this issue, and increase the performance of the system at the same time, use the external scheduler service, which runs independently of the main Xperience web application, or use automatic scheduler mode.