---
title: Business tutorial
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The business tutorial will teach you the basics of the digital marketing and content management features of Kentico Xperience. You’ll learn to edit and personalize the content of your pages, segment your website audience into contact groups, create emails, or set up marketing automation processes. If you’re a marketer or website editor, this tutorial is meant for you.

## Managing digital experiences with Kentico Xperience

Today, website visitors expect to get what they come for instantly. If they aren’t satisfied, they leave. As a marketer, you no longer manage just the content of the website, you manage the whole digital experience your visitors and customers get when they interact with your brand. This leads to the emergence of digital experience platforms, in short DXPs.

> **Info:** 
>
> ### What is a DXP?
>
> A digital experience platform (DXP) helps you create, manage, deliver, and personalize your customers' digital experiences.
>
> Rather than a collection of different services which marketers use independently from one another, a DXP integrates different technologies you can use to analyze your customers' interactions with your brand across different channels and customize their digital experiences. See the [DXP Hub](https://kentico.com/discover/dxp-hub) to find out more.

Kentico Xperience allows you to **manage** **your content**, **customer data**, run **e-commerce**, and utilize built-in digital marketing capabilities, such as **marketing automation** or **email marketing**. True to the DXP nature, you can also **integrate** Kentico Xperience with **3rd party solutions**, such as CRMs, ERPs, commerce providers, or different analytics solutions.

> **Tip:** **Before you get started**
>
> In this hands-on tutorial, you have a chance to try out Kentico Xperience in practice. You'll complete the exercises on the Xperience Dancing Goat Core website hosted on Kentico servers. Before you start the tutorial:
>
> 1. Request the [Kentico Xperience 13 - Xperience for Marketers and Editors](https://www.kentico.com/services/training/training-website-requests) demo site.
> 2. After you **submit your**  **name** and **business** **email**, we will start your website and send you a notification with your username and password.

## Learn about the basic features of Kentico Xperience 

![Using the Xperience interface](https://docs.kentico.com/docsassets/13tutorial/business-tutorial/kx13-intro-navigation-in-xperience.jpg "Using the Xperience interface")

### 1. [Using the Xperience interface](https://docs.kentico.com/13tutorial/using-the-xperience-interface.md)

Before going any further, start your own trial website and find out about the basics of the administration interface that is used to manage websites in Xperience.

[Learn more →](https://docs.kentico.com/13tutorial/using-the-xperience-interface.md)

![Web content management](https://docs.kentico.com/docsassets/13tutorial/business-tutorial/page_builder_intro_image.jpg "Web content management")

### 2. [Web content management](https://docs.kentico.com/13tutorial/business-tutorial/web-content-management.md)

The website content is your number one digital marketing asset and using it effectively is the core of managing digital experiences.                                                               

[Learn more →](https://docs.kentico.com/13tutorial/business-tutorial/web-content-management.md)

![Customer data management](https://docs.kentico.com/docsassets/13tutorial/business-tutorial/kx13-customer-data-intro-screen.jpg "Customer data management")

### 3. [Customer data management](https://docs.kentico.com/13tutorial/business-tutorial/customer-data-management.md)

Capture data about your visitors and customers, turn the data into actionable insights and create custom-tailored experiences across all the different marketing channels.

[Learn more →](https://docs.kentico.com/13tutorial/business-tutorial/customer-data-management.md)  

## Get to know digital marketing in Xperience 

![Content personalization](https://docs.kentico.com/docsassets/13tutorial/business-tutorial/kx13-content-personalization.jpg "Content personalization")

### [Content personalization](https://docs.kentico.com/13tutorial/business-tutorial/content-personalization.md)

Personalization allows you to custom-tailor the content for your website visitors. You can personalize what your visitors see based on their previous interactions.

[Learn more →](https://docs.kentico.com/13tutorial/business-tutorial/content-personalization.md)

![Marketing automation](https://docs.kentico.com/docsassets/13tutorial/business-tutorial/kx13-marketing-automation-intro.jpg "Marketing automation")

### [Marketing automation](https://docs.kentico.com/13tutorial/business-tutorial/marketing-automation.md)

Marketing automation helps you keep your customers happy and engaged. Processes can remind them about their incomplete checkouts or send them highly personalized content at the right moment in their customer journey.

[Learn more →](https://docs.kentico.com/13tutorial/business-tutorial/marketing-automation.md)

![Email marketing](https://docs.kentico.com/docsassets/13tutorial/business-tutorial/kx13-email-marketing-dxp.jpg "Email marketing")

### [Email marketing](https://docs.kentico.com/13tutorial/business-tutorial/email-marketing.md)

Email marketing is one of the most effective channels of digital marketing. It can help promote your services or products, lead all your new prospects through the sales funnel, or stay in touch with your existing customers.

[Learn more →](https://docs.kentico.com/13tutorial/business-tutorial/email-marketing.md)