---
title: Web content management
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The website content is your number one digital marketing asset and using it effectively is the core of managing digital experiences. Kentico Xperience can serve as your content repository for different marketing activities, such as increasing your brand awareness, running an e-commerce store or promoting new products and services on landing pages.

> **Info:** Kentico Xperience's intuitive interface and reusable components helped editors of the [Be There](https://www.kentico.com/discover/case-studies/bethere) charity launch a best-in-class website that brought 300k unique visitors in the first half of 2020 and won two Webby Awards in 2020.

## Website content in Kentico Xperience

Kentico Xperience comes with built-in applications you can use to create, manage, review, and approve the content which you’re serving to your customers. With the **Pages** application, you manage your website’s content, **Media libraries** store your digital assets, and the **Forms** application helps you create online forms you can use to collect your customer data. The platform supports a multilingual experience and provides tools to translate your content into multiple cultures. You can also use built-in features, such as A/B testing, and optimize your content to appeal to different website audiences.

Here're examples of what you can achieve when managing content with Kentico Xperience:

- Improve brand awareness by **reusing your website content** in multiple channels – marketing emails, social media posts, and others.
- **Personalize** your website **content** based on your customers' behavior.
- **Optimize pages** for **SEO** using built-in features and 3rd-party integrations.
- Utilize **advanced content management** functions, e.g. versioning, page locking or content approval workflows.
- **Reuse** your digital **assets** (i.e. images, videos or PDFs) by storing them within your solution or through a 3rd party integration.

## Learn how you can manage your website content

In the [first part of the tutorial](https://docs.kentico.com/13tutorial/using-the-xperience-interface.md), you have learned how to sign in to the administration interface of your Xperience website. You know that Xperience separates its functionality into **applications** and you have learned how to **navigate around the system**. You also know there is **extensive documentation** where you can look for **help** or additional **guidance**.

In this part, you will learn to **edit** the **content of pages**, **work with images**, and **add them to pages as attachments**. You will learn what the **page builder** is and how it can help you to create **effective high-traffic pages** for scenarios where you often need to adjust the content and layout of the pages to achieve your marketing goals.

> **Tip:** **Get the hosted trial**
>
> In this tutorial, you will work on the Xperience Dancing Goat Core website hosted on Kentico servers. Before you dive in, please make sure you requested the [Kentico Xperience 13 - Xperience for Marketers and Editors](https://www.kentico.com/services/training/training-website-requests) demo site.
>
> You can also download all the resources you will need in this part of the tutorial: [XperienceBusinessTutorial.zip](https://docs.kentico.com/docsassets/13tutorial/web-content-management/XperienceBusinessTutorial.zip).

To get the best experience out of this short content management tutorial, follow the sequence of the pages in the specified order:

### 1. [Using Pages application](https://docs.kentico.com/13tutorial/business-tutorial/web-content-management/using-the-pages-application.md)

The Pages application serves as the website’s content repository. As a website editor, you’ll spend a significant portion of your days tweaking and optimizing the website's content in this application.

### 2. [Using the Xperience page builder](https://docs.kentico.com/13tutorial/business-tutorial/web-content-management/using-the-xperience-page-builder.md)

Reusable components will speed the time to market for your landing pages. Create your pages using page builder widgets and sections and model their layout that will resonate with your audience.

### 3. [Working with files](https://docs.kentico.com/13tutorial/business-tutorial/web-content-management/working-with-files.md)

Store any assets you need for your marketing needs in media libraries or directly as page attachments.

### 4. [Adding a new page](https://docs.kentico.com/13tutorial/business-tutorial/web-content-management/adding-a-new-page.md)

Learn how you can quickly create new pages to attract your customers.

![](https://docs.kentico.com/docsassets/13tutorial/web-content-management/hd_dancing_goat_core_homepage.jpg)

**Next page:** [Using the Pages application](https://docs.kentico.com/13tutorial/business-tutorial/web-content-management/using-the-pages-application.md)