---
title: Managing on-line stores
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The E-commerce Solution offers a wide range of tools for:

- [Operating with products and their options](#operating-with-products-and-their-options)
- [Processing orders](#processing-orders)
- [Managing customers](#managing-customers)
- [Promoting your sales with discounts and free shipping offers](#promoting-your-sales-with-discounts-and-free-shipping-offers)
- [Monitoring your store](#monitoring-your-store)

> **Tip:** Before you start to manage your store, get familiar with [the e-commerce user interface](https://docs.kentico.com/13/e-commerce-features/getting-familiar-with-the-e-commerce-solution.md).

## Operating with products and their options

- Learn what [products represent in Xperience](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products.md), how to add, edit and delete them.
- Learn about [managing stand-alone stock keeping units](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/managing-stand-alone-skus.md) (SKUs).
- Find out what [product types and product section types](https://docs.kentico.com/13/e-commerce-features/configuring-on-line-stores/configuring-product-page-types.md) mean.
- You can also find out information about working with [product options](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/working-with-product-options.md) and [product variants](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/working-with-product-variants.md).
- Learn to manage [brands](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/managing-brands-and-manufacturers.md), [manufacturers](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/managing-brands-and-manufacturers.md), [ suppliers](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/managing-suppliers.md), and [collections](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/managing-product-collections.md) for your products.
- Categorize products into [departments](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/categorizing-products/departments.md) or [categories](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/products/categorizing-products.md).

## Processing orders

- Learn how to modify [orders](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/orders.md).
- Learn about labeling orders with [statuses](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/orders/order-statuses.md) while processing the order.
- Find out how to [mark order as paid](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/orders.md).

## Managing customers

- Learn how to add, edit or delete [customers](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers.md).
- You can also [assign customers to roles](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/customers.md) and then use the roles, e.g., when promoting sales.

## Promoting your sales with discounts and free shipping offers

- Learn what [catalog discounts](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-catalog-discounts.md) are and how to use them.
- Learn about [volume discounts](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-volume-discounts.md).
- Learn about [product coupons](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-product-coupons.md).
- Find out how to use [Buy X Get Y discounts](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-buy-x-get-y-discounts.md).
- Learn about [order discounts](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-order-discounts.md).
- Offer your customer [free shipping](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-free-shipping-offers.md).
- Learn how to create [gift cards](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-gift-cards.md) for customers.
- Find out more information about using [coupon codes](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/discounts/working-with-coupon-codes.md) with discounts, free shipping offers and gift cards.

## Monitoring your store

- Learn how to monitor your store with [report statistics](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/store-reports.md).
- Find out about the [store overview](https://docs.kentico.com/13/e-commerce-features/managing-on-line-stores/store-reports/store-overview.md) with a widget dashboard.