---
title: Creating automation processes
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Kentico EMS required**
>
> Features described on this page require the **Kentico EMS** license.

This topic describes how to add new [marketing automation](https://docs.kentico.com/k8/on-line-marketing-features/marketing-automation.md) processes.

1. Open the **Marketing automation** application.
2. Click **New process**.
3. Choose a name for the new process and type it as the **Display name**.
4. Click **Save**.
   - The system creates the process and opens the **General** tab of its editing interface.
5. Under **Start the process**, choose one of the following process recurrence options:

   > **Info:** **Note**: Process recurrence determines when the process is allowed to run for each [contact](https://docs.kentico.com/k8/on-line-marketing-features/contact-management/working-with-contacts.md).

   - **Always as a new instance** - the system can create and start new instances of the process at any time for the same contact.
   - **If it hasn't been run before** - the process can only run once for a given contact (i.e. starts only if it has never been run for the contact before).
   - **If the same process is not running concurrently** - the process starts only if there is no instance of the same process running for the contact at the same time.

> **Note:** **Warning**
>
> If you select the **Always as a new instance** recurrence option, the system may run multiple unnecessary instances of the process concurrently (depending on the implementation of the process and its triggers). This can lead to increased system load and deliver the same marketing messages to the same contact multiple times.

6. Click **Save**.

Once you create a process, you can proceed to working with the [process designer](https://docs.kentico.com/k8/on-line-marketing-features/marketing-automation/working-with-the-automation-process-designer.md) or create [triggers](https://docs.kentico.com/k8/on-line-marketing-features/marketing-automation/setting-triggers-for-automation-processes.md).

> **Tip:** **Tip**: You can change the recurrence settings of a process at any time by editing () the process in the **Marketing automation** application.