---
title: Discounts
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

With the Kentico E-commerce Solution you can effectively motivate your on-line store [customers](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/customers.md) to purchase [products](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/products.md) in higher quantities by offering the customers various types of discounts. Discounting in Kentico thus gives you the opportunity to further increase your sales. For example, you can increase short-term sales, move out-of-date stock, reward your valuable clients, etc. You can achieve this by using flexible, time-limited, and effectively targeted discounts.

## Discounts on products

- [Catalog discounts](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/discounts/working-with-catalog-discounts.md) allow you to motive your selected customers to purchase more offered products. You can configure the system to apply catalog discounts only to products specified by rules (macro conditions). For example, you can provide discounts to all eligible customers who purchase any products by selected [manufacturers](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/manufacturers.md) such as Apple, Samsung, etc.
- [Volume discounts](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/discounts/working-with-volume-discounts.md) are applied if the customers purchase specified amounts of the products. The system automatically calculates and applies volume discounts during the [checkout process](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/checkout-process.md) when the customers add the respective amounts of product items to their shopping carts. You can set up multiple volume discount levels. This allows you to apply different discounts on different amounts of purchased product items. For example, you can provide a 3 % discount if the customers purchase at least three Adidas Trefoil T-shirts and a 5 % discount if they purchase at least five items of this product.
- [Bundles](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/products/managing-product-representations/managing-bundles.md) allow you to offer your customers multiple products of various kinds as single products for special discounted prices. For example, you can sell combinations of Reebok's T-shirts, shoes and caps together in bundles as single products.

## Discounts on orders

- [Order discounts](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/discounts/working-with-order-discounts.md) can be applied on your selected customers' whole shopping. You can configure the system to apply order discounts only if specified rules (macro conditions) are fulfilled. For example, you can provide discounts to all eligible customers who pay in Euro via the PayPal payment gateway.

## Free shipping

- [Free shipping offers](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/discounts/working-with-free-shipping-offers.md) allow you to motive your selected customers by granting them free shipping. You can configure the system to apply free shipping offers only if specified rules (macro conditions) are fulfilled. For example, you can waive the shipping charges for all eligible customers who have their purchased products sent to Texas.

## Discount coupons

The E-commerce Solution also features various types of [discount coupons](https://docs.kentico.com/k8/e-commerce-features/configuring-and-managing-your-store/discounts/working-with-discount-coupons/working-with-product-coupons.md). These coupons can represent:

- Virtual vouchers that your customers can redeem when purchasing selected products (product coupons).
- Virtual vouchers that your customers can redeem to receive discounts on their whole shopping (order discounts).
- Virtual vouchers that your customers can redeem to receive free shipping (free shipping offers).