Marketing automation walkthrough - Preparing the prerequisites

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Kentico EMS required

Features described on this page require the Kentico EMS license.

Before you create the automation process, you need to:

  1. Create two testing newsletters and a testing contact status
  2. Ask your administrator to help you:

We recommend following the walkthrough on the Dancing Goatsample site.

Creating testing newsletters

Create two newsletters that will be used by the sample automation process:

  1. Open the Email marketingapplication on the Email feeds tab.

  2. Click New email feedandenter the following details:

    • Type: select Newsletter
    • Display name: Coffee Co Merchandise Newsletter
    • Code name: leave the (automatic) option
    • Subscription email template: Sample subscription email template
    • Unsubscription email template****: Sample unsubscription email template
    • Sender name: Coffee Co
    • Sender email address: Enter your email address
    • Newsletter type: select Template-based

  3. Click Save.

    • You are now on the Configurationtab of the new newsletter.

  4. In the On-line marketingsection, make sure both Track opened emailsand Track clicked linksare enabled.

  5. Click Save.

  6. Switch to the Emailstab and click Create new email.

  7. Enter Coffee Co Merchandise Newsletter #1 as the subject.

  8. Click Insert/Edit linkin the text editor and create a link to a page on your website.
    Inserting a link using the text editor

  9. Click Save.

  10. Create another email and use Coffee Co Merchandise Newsletter #2 as the subject.

    • Insert a link to a different page into the content of the email.

  11. Return to the main Email feedstab and create another newsletter.

    • Name the newsletter Coffee Co Monthly Newsletter.
    • Leave the rest of the details as in the first newsletter.
    • Don’t create any emails for the second newsletter.

You now have two newsletters prepared for later use in the automation process.

See also: Email marketing

Creating a testing contact status

Create a contact status that will be used by the sample automation process:

  1. Open the Contact managementapplication.
  2. Switch to the Configuration -> Contact statustab.
  3. Click New contact statusandenter the following details:
    • Display name: Prospective client
    • Code name: leave the (automatic) option
  4. Click Save.

You have prepared a contact status for later use in the Set contact status step of the automation process.

See also: Assigning statuses to contacts

Creating testing users

Create two user accounts for administering the automation process:

  1. Open the Usersapplication.

  2. Click New user.

  3. Set the following details for the user:

    • User name: Travis
    • Full name: Travis McCoy
    • Enabled: Yes (selected)
    • Privilege level: Editor
    • Assign to website: Yes (current site)

  4. Click Save.

  5. Create another user with the following details:

    • User name: Matt
    • Full name: Matt McGinley
    • Enabled: Yes (selected)
    • Privilege level: Editor
    • Assign to website: Yes (current site)

  6. Click Save.

Setting the roles and permissions

For the users to be able to perform their tasks, administrators need to add them to global roles with appropriate permissions.

Preparing the Marketer role

Create a Marketerglobal role and assign Travis into the role:

  1. Open the Roles applicationand select (global) in the Site drop-down list.
  2. Click New roleand enter Marketeras the Role display name.
  3. Click Save.
  4. Switch to the Users tab and click Add users.
  5. Select Travis McCoy (Travis) and click Save & Close.
  6. Switch to the Permissions tab and choose Module in the first drop-down list.
  7. Choose the Contact management module in the second drop-down list.
  8. Allow all permissions in the Contact management module.
  9. Choose the Email marketing module in the drop-down list and allow all its permissions.
  10. Choose the Online marketingmodule in the drop-down list and allow all its permissions.

The Travis user account now has full control over automation processes, i.e. can design the entire sample process and fully modify its instances.

Preparing the Process Administrator role

Create a Process administrator role and assign Matt into the role:

  1. Open the Roles applicationand select (global) in the Site drop-down list.
  2. Click New role and enter Process administrator as the Role display name.
  3. Click Save.
  4. Switch to the Users tab and click Add users.
  5. Select Matt McGinley (Matt) and click Save & Close.
  6. Switch to the Permissions tab and choose Module in the first drop-down list.
  7. Choose the Contact management module in the second drop-down list.
  8. Allow the Read permission for the Contact management module.
  9. Choose the Content module in the drop-down list and allow the Read permission.
  10. Choose the On-line marketingmodule in the drop-down list and allow the Read,Read processes, and Manage processespermissions.

The Matt user account can now access the on-line marketing interface for modifying instances of running automation processes. You can always expand or reduce the permissions.

See also: Configuring permissions

Enabling On-line marketing

You need to track contacts in order to test the functionality of the sample process. Make sure that the on-line marketing functionality for tracking contacts is enabled:

  1. Go to Settings (application) -> On-line marketing.
  2. Select the Enable on-line marketing box.
  3. Click Save.

Configuring your SMTP server

To be fully able to test the process, you need to have an SMTP server configured correctly in Kentico. You can either configure it yourself as described on the Configuring SMTP servers page or contact your administrator.

Next page: Creating the process