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Kentico allows you to integrate email feeds, such as email campaigns and newsletters, into your sites by adding web parts for newsletter subscription and email feed unsubscription onto individual pages. You can also use a marketing automation step for subscribing contacts to newsletters and macros for unsubscribing contacts from email feeds.
You can use the following web parts to allow visitors to subscribe to newsletters:
Newsletter subscription web part – displays a dialog that allows website visitors to subscribe to newsletters.
Custom subscription form web part – provides a newsletter subscription form similar to the Newsletter s**ubscription web part. You can, however, set up this web part to use a different layout and appearance.
To be able to modify the web part's layout and appearance
You need to define the customized subscription form as an alternative form:
My newsletter subscriptions web part – users can use this web part to add or remove their newsletter subscriptions.
My account web part – you can configure this web part to display newsletter subscriptions. Users can then add or remove their subscriptions.
You can use the Newsletter subscription marketing automation step to automatically subscribe contacts to newsletters.
You can use the following web part to allow contacts to unsubscribe from email campaigns and newsletters:
Kentico contains two macros that generate an address that you can use in unsubscription links of your email campaigns and newsletters:
You can use these macros in:
Managing unsubscriptions from all marketing emails
To integrate email marketing into your website, place the following web parts onto pages:
Web part | Description |
|---|---|
Newsletter subscription | Displays a dialog that allows website visitors to subscribe to newsletters. |
Custom subscription form | Provides a newsletter subscription form similar to the Newsletter subscription web part. You can, however, set up this web part to use a different layout and appearance. You need to define the customized subscription form as an alternative form:
|
Email feed unsubscription | Unsubscribes recipients from an email campaign or newsletter and displays a confirmation message. Users are typically directed to the page containing this web part through Unsubscribe links in individual marketing emails. The exact email feed and recipient is read from parameters passed in the query string of the URL. |
Newsletter archive | Displays archived issues of a specified newsletter to authenticated users. |
My newsletter subscriptions | This web part can be used by users to add or remove their newsletter subscriptions. |
My account | Can be configured to display newsletter subscriptions. Users can then add or remove their subscriptions. |
Subscription approval | Approves subscriptions to newsletters with double opt-in enabled and displays a confirmation message. Recipients are typically directed to the page containing this web part through a link in the double opt-in activation email. An identifier of the exact subscription is read from a parameter passed in the query string of the URL. |