Creating email campaigns

Kentico enables you to create template-based email campaigns, which allow you to target and retarget every email based on the impact of the previous email communication. To be able to work with email campaigns, you need to create an email campaign first, then you can start writing the marketing emails. Next, you can add contact groups as recipients, and finally, you can send the individual emails manually.

The following steps demonstrate how to create a template-based email campaign:

  1. Open the Email marketingapplication.

  2. Click New email feed.

  3. Select the Email campaignoption.

  4. Fill in the basic properties of the email campaign:



    Display name

    Name of the email campaign that is displayed in the administration interface.

    Code name

    Name of the email campaign that is used as an identifier in web part properties, URLs and the API. You can leave the (automatic) option to have the system generate an appropriate code name from the display name.

    Unsubscription confirmation

    Select the template that the campaign uses for unsubscription confirmation emails. The template is used when a recipient wants to unsubscribe from the current email campaign and also from all marketing emails from the site.

    Sender name

    Name of the sender used in marketing emails. Authors of individual emails can override the value and set a different sender name.

    Sender email

    The email address that the email campaign uses as the sender in emails. Authors of individual emails can override the sender address.

    Email tempate

    The template used for marketing emails.

  5. Click Save.

    • The system creates the email campaign and opens its Configuration tab.
  6. Configure the advanced properties of the email campaign:

    Property / Category


    Base URL

    Enter the base URL of your website (including the protocol, domain name and virtual directory). The email campaign uses the base URL to convert relative links to absolute URLs inside emails (for unsubscription links, image paths, etc.).


    Unsubscription page URL

    The URL of the page where users can unsubscribe from the email campaign. The page must contain the Email feed unsubscription web part, which ensures the required functionality.

    If you leave the property empty, the email campaign uses the value of the Settings -> On-line marketing -> Email marketing-> Unsubscription page URL setting.

    Send draft emails to

    The addresses specified here are pre‑entered by default when sending draft emails for testing purposes. You can enter multiple addresses separated by semicolons.

    Draft emails are not included in tracking statistics (email opening and link clicking).

    On-line marketing

    The properties in this category are related to tracking of the marketing emails and keeping marketing statistics.

    See Tracking marketing emails.

    Configuring static email campaign

  7. Click Save.

Now that you have created an email campaign, you can write new emails.