Configuring email marketing
Email marketing can be one of the most effective ways to promote your business and products or keep in touch with existing contacts. In Kentico, you can create, manage and send out marketing emails organized into email feeds. Kentico supports two types of email feeds – newsletters and email campaigns.
To be able to work with marketing emails in the Email marketing application, you need to have the permissions for the Email marketing module.
First, you need to do the following so that your marketers can start creating email feeds and writing individual marketing emails:
Before sending individual emails in newsletters, you need to enable double opt-in to add an additional security level to the newsletter subscription:
Before sending individual emails in any email feed, we recommend that you also do the following to enable marketers to work with marketing emails more efficiently:
When you experience problems with sending or tracking marketing emails, you can troubleshoot the issues: