---
title: Viewing LinkedIn statistics
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Kentico EMS required**
>
> Features described on this page require the **Kentico EMS** license.

> **Note:** **Note**: The Kentico 10 functionality for managing LinkedIn company profiles no longer works after May 18th, 2018 (due to changes in the LinkedIn Company Pages API). If you wish to use this functionality, you need to upgrade to the latest version of Kentico.

Kentico collects statistical data from your LinkedIn company pages. You can view the metrics and trends of your LinkedIn company pages in the detail of each company profile in **LinkedIn -> Company profiles**. You can also view the statistics of individual company updates in **LinkedIn -> Company updates**.

## Viewing LinkedIn company pages metrics and trends

1. Open the **LinkedIn** Kentico application.
2. **Edit** () a company profile.
   - The **Statistics** tab appears.
3. Select a statistics type in the tree on the left.

A report graph appears. The graph displays a daily report for the statistics of the edited company profile. You can adjust the period displayed in the graph.

## Viewing company update statistics

To view statistics for a particular company update, go to **LinkedIn -> Company updates**. The list of company updates shows selected statistics items next to each company update.

> **Info:** Kentico checks for new statistics data once a day.
>
> - The statistics available on the Company updates tab provide you with data up to date at the time of collection.
> - The statistics available on the Company profiles -> Statistics tab provide you with data up to date at the end of the preceding day. This is because the respective graphs display data for whole days only.

## Required permissions for viewing LinkedIn statistics

To view LinkedIn statistics in Kentico, an administrator must give you the **Read** permission for the Social marketing module.

## Available LinkedIn statistics

| Company profile statistics |                                                                                                                                                                                                              |
| -------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Click count                | The number of clicks on your content, company name, or logo. Interactions (shares, likes, and comments) are excluded.                                                                                        |
| Comment count              | The number of times LinkedIn members commented on your company page.                                                                                                                                         |
| Follower count - Organic   | The number of followers you gained naturally, without advertising.                                                                                                                                           |
| Follower count - Paid      | The number of followers you gained through advertising, i.e. through _Sponsored Updates_ and/or _Company Follow Ads_.                                                                                        |
| Follower count - Total     | The total number of LinkedIn members following your company page.                                                                                                                                            |
| Impression count           | The number of times each update was shown to LinkedIn members.                                                                                                                                               |
| Like count                 | The number of times LinkedIn members liked your company page.                                                                                                                                                |
| Share count                | The number of times LinkedIn members visited your company page, including duplicate visits to the page. For example, when a member refreshes your company page or navigates away from it, but returns later. |
| Unique count               | The number of times LinkedIn members visited your company page, excluding duplicate visits to the page.                                                                                                      |
| Company update statistics  |                                                                                                                                                                                                              |
| Clicks                     | The number of times the company update was clicked.                                                                                                                                                          |
| Impressions                | The number of times the company update was shown to LinkedIn members.                                                                                                                                        |
| Likes                      | The number of times the company update was liked.                                                                                                                                                            |

For more information see\*[LinkedIn Help Center](http://help.linkedin.com/app/answers/detail/a_id/26032/~/analytics-tab-for-company-pages).\*