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The content of the marketing emails sent by email campaigns and newsletters is based on templates (with the exception of page-based newsletter emails).
You can manage the templates on the Template management tab of the Email marketing application.
There are four types of templates:
To add new templates for a marketing email:
Open the Email marketing application on the Template management tab.
Click New template.
Type a Display name for the template.
Select the Template type.
Click Save.
(Optional) Set the following properties:
Property | Description |
|---|---|
Thumbnail | Allows you to upload an image that will be displayed as a representation of the template when creating new marketing emails. Only available for Email templates. |
Subject | Sets the subject of the emails based on this template. |
Only available for Double opt-in, Subscription and Unsubscription templates. This field is not available for Email template, since authors enter the email subject when writing individual issues.
Write the opening and closing HTML code of the email message in the Header (HTML) and Footer (HTML) fields (including the <html> element).
Define the main layout and content of the template inside the Body editor.
Adding regions to issue templates
Email templates need to contain editable regions, where the authors of individual emails can enter content.
To insert a region:
$$regionName:width:height$$Adding marketing email macros
You can insert the following macros anywhere inside the body of the template:
Note: The macro expressions only work in emails sent to actual recipients. They do not resolve correctly in draft emails.
You can also enter any other types of macro expressions into email templates.
You can now use the template in your marketing emails.
In addition to the main template of the Email type configured for static marketing emails, you can also add any number of alternative email templates to the selected email feeds.
To add an alternative email template to email feeds:
Once you have assigned an alternative email template to an email feed, authors can select the assigned template when creating new marketing emails using Show advanced options and UTM tracking settings.