On-line marketing macros

You can use macro expressions to dynamically load values related to on‑line marketing applications. Properly using these expressions allows you to set up flexible content and behavior of your websites. With on‑line marketing, macros are required when building conditions for:

Content personalization variants
Dynamic Contact groups
Marketing automation triggers and process steps

You can also use on-line marketing macros in all other parts of Kentico where macros are supported.

Note

All expressions described below are context macros, which means they must be enclosed in {% %} parentheses when entered into text or other general fields. You do not need to use macro parentheses inside macro‑specific fields, such as condition editors.

Getting Contact and Scoring data

The fundamental part of most on‑line marketing macros is the loading of a specific contact or its data. Use the following expressions for this purpose:

ContactManagementContext.CurrentContact - returns a ContactInfo object representing the current contact, i.e. the visitor who is viewing the website when the macro is resolved.
ContactManagementContext.CurrentContactID - returns the ID of the current contact.
Contact - you may use this expression when writing conditions for dynamic contact groups or in marketing automation. The Contact macro allows you to work with a general ContactInfo object. For example: Contact.ContactGender == 1

ContactInfo objects serve as a way to access the values set for the given contact (e.g. ContactManagementContext.CurrentContact.ContactLastName). In addition to standard contact fields, you can also use the following advanced properties to get data related to the contact:

ContactInfo property	Description
Accounts	InfoObjectCollection containing all accounts (AccountInfo objects) to which the given contact is assigned.
ContactGroups	InfoObjectCollection containing all contact groups (ContactGroupInfo objects) that contain the given contact.
LastActivity	ActivityInfo object representing the most recently logged activity for the given contact.
Orders	InfoObjectCollection containing all e‑commerce orders (OrderInfo objects) made by the contact on the current site.
Processes	InfoObjectCollection containing all marketing automation processes in which the contact is running.
PurchasedProducts	InfoObjectCollection containing all products (SKUInfo objects) purchased by the contact across all sites in the system.
Wishlist	InfoObjectCollection containing all products (SKUInfo objects) added to the wishlist of the given contact (across all sites in the system).

Working with InfoObjectCollections

There are many ways how you can process InfoObjectCollection objects. For example:




ContactManagementContext.CurrentContact.Accounts.Exists(AccountName == "CompanyAccount")

Checks whether the current contact belongs to an account named CompanyAccount and returns the result as a boolean value.




ContactManagementContext.CurrentContact.Orders.Exists(OrderTotalPrice > 500)

Checks if the current contact has made an order with a total value greater than 500 of the given currency.

On-line marketing macro methods

You can call the following methods inside macro expressions to retrieve on‑line marketing data:

Method	Description / Parameters / Examples
FilledFormFieldWithValue	Returns a bool representing if the contact has filled in a specific field in a specific form with a given text value.
	ContactInfo contact – contains ContactInfo object of the contact that is to be evaluated. String formNameField – specifies the name of the form combined with the specific field. Use the “<site name>;<form name>;<form field>” format. For example, “DancingGoat;ContactUs;FirstName”. String expectedValue – specifies the value the field should contain.
	`ContactManagementContext.CurrentContact.FilledFormFieldWithValue("DancingGoat;ContactUs;City", "Chicago")`
UnsubscribedFromAllEmails	Returns a bool representing if the contact has unsubscribed from all marketing emails.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated.
	`ContactManagementContext.CurrentContact.UnsubscribedFromAllEmails()`
IsInPersona	Returns a bool representing if the contact is assigned to the specified persona.
	ContactInfo contact – contains the ContactInfo object of the contact that is to be evaluated. Object persona – must contain the appropriate PersonaInfo object of the contact that is to be evaluated.
	`IsInPersona(ContactManagementContext.CurrentContact, persona)`
GetPersona	Returns the persona the contact is currently assigned to. Returns null if the contact is not assigned to a persona. Note: Always use this method over the ContactPersona property, as this method can correctly take into account the persona selected in the preview mode.
	ContactInfo contact – contains the ContactInfo object of the contact that is to be evaluated.
	`ContactManagementContext.CurrentContact.GetPersona()` or `GetPersona(ContactManagementContext.CurrentContact)`
LastActivityOfType	Returns an ActivityInfo object representing the activity most recently logged for the specified contact.
	Object contact – must contain the appropriate ContactInfo object of the contact whose activity should be loaded. *String activityType* – optional parameter that may be used to get the last activity of a specific type. The value must be entered as a string matching the code name of the appropriate activity type.
	`ContactManagementContext.CurrentContact.LastActivityOfType("purchasedproduct")` or `LastActivityOfType(ContactManagementContext.CurrentContact, "purchasedproduct")`
FirstActivityOfType	Returns an ActivityInfo object representing the first activity logged for the specified contact.
	Object contact – must contain the appropriate ContactInfo object of the contact whose activity should be loaded. *String activityType* – optional parameter that may be used to get the first activity of a specific type. The value must be entered as a string matching the code name of the appropriate activity type.
	`ContactManagementContext.CurrentContact.FirstActivityOfType("productaddedtowishlist")`
IsInContactGroup	Returns a bool representing if the contact is a member of the specified contact group.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. String groupNames – must contain the code name of the given contact group.
	`ContactManagementContext.CurrentContact.IsInContactGroup("MaleCustomers")`
GetScore	Returns the total number of score points that the given contact has in the specified score (as an integer).
	Object contact – specifies the ContactInfo object representing the contact whose score points should be loaded. String scoreName – must contain the code name of the given score.
	`ContactManagementContext.CurrentContact.GetScore("InterestedInSmartphones")`
GetEmailDomain	Reads an email address and returns only its domain part (all characters after the “@” sign). Note: The GetEmailDomain method is not available when resolving macros in an external application using the Kentico.Libraries NuGet package.
	String email – specifies the email address from which the domain is taken.
	`ContactManagementContext.CurrentContact.ContactEmail.GetEmailDomain()`
CameToLandingUrl	Returns a bool representing if the contact has come to the landing page with the specified URL.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. String URL – defines the part of URL specifying the landing page.
	`ContactManagementContext.CurrentContact.CameToLandingUrl("smartphones")`
VisitedURL	Returns a bool representing if the contact has visited a page with the specified URL in the last X days.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. String URL – specifies the URL of the page that has been visited. *Int lastXDays* – optional parameter specifying how many days ago the page was visited. If you enter the zero value, no constraint is applied.
	`ContactManagementContext.CurrentContact.VisitedUrl("smartphones", 5)`
VisitedSite	Returns a bool representing if the contact has visited the specified site.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. String siteName – specifies the code name of the site that has been visited. *Int lastXDays* – optional parameter specifying how many days ago the site was visited. If you enter the zero value, no constraint is applied.
	`ContactManagementContext.CurrentContact.VisitedSite("siteName", 0)`
VisitedPage	Returns a bool representing if the contact has visited the specified page.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. GUID nodeGuid – specifies the GUID of the page that has been visited.
	`ContactManagementContext.CurrentContact.VisitedPage(Documents["/Home"].NodeGuid)`
OpenedNewsletter	Returns a bool representing if the contact opened the specified newsletter.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. GUID newsletterGuid – specifies the GUID of the newsletter that has been opened.
	`ContactManagementContext.CurrentContact.OpenedNewsletter(SiteObjects.Newsletters.CorporateNewsletter.NewsletterGuid)`
SubscribedToNewsletter	Returns a bool representing if the contact is subscribed to the specified newsletter.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. String newsletterName – must contain the name of the specific newsletter.
	`ContactManagementContext.CurrentContact.SubscribedToNewsletter(SiteObjects.Newsletters.Coffee101)`
VotedInPoll	Returns a bool representing if the contact has voted in the poll.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. GUID pollGuid – specifies the GUID of the poll that has been voted in.
	`ContactManagementContext.CurrentContact.VotedInPoll(SiteObjects.Polls.NewWebsitePoll.PollGuid)`
IsInRoles	Returns a bool representing if the contact is assigned to any of the specified roles.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. String roleGuids – specifies the GUIDs of the roles that the contact is assigned to. The GUIDs of the individual roles are separated with a semicolon.
	`ContactManagementContext.CurrentContact.IsInRoles(SiteObjects.Roles.CMSBasicUsers.RoleGuid + ";" + SiteObjects.Roles.CMSDesigner.RoleGuid)`
IsInCommunityGroup	Returns a bool representing if the contact is a member of the specified community group.
	Object contact – must contain the appropriate ContactInfo object of the contact that is to be evaluated. String groupGuids – specifies the GUID of the community groups that the contact is a member of. The GUIDs of the individual groups are separated with a semicolon.
	`ContactManagementContext.CurrentContact.IsInCommunityGroup(SiteObjects.Groups.American_travelers.GroupGuid + ";" + SiteObjects.Groups.Australian_travelers.GroupGuid)`
ActivityLinkedToObject	Returns a bool representing if the activity is linked to the given object by GUID or code name.
	AcrivityInfo activity – contains the ActivityInfo object of the activity that is to be evaluated. String objectType – specifies the type of the object to which the activity is linked. String objectIdentifier – identifies the object in the given object type by GUID or code name.
	`Activity.LinkedToObject("polls.poll", "NewWebsitePoll")`

Scoring - Notification email template macros

You can place macros into the text of the Scoring - Notification emailtemplate to dynamically load values. The system uses this template for the automatic messages that inform administrators or marketers that a contact has reached a certain amount of score points.

The {% ScoreValue %} expression returns the current number of score points for the given contact.

Additionally, you can access the following related objects and their properties (e.g. {% Score.ScoreDisplayName %} etc.):

{% Score %} - ScoreInfo object representing the given score.
{% Contact %} - ContactInfo object of the contact that has reached the designated number of score points.

Getting Campaign, A/B test and MVT test data

If you wish to check whether the current visitor has arrived on the website via a campaign, or passed through a page with an A/B or multivariate test, you can read the information from the appropriate browser cookie. Use the following macro expressions to get the necessary values from the cookies:

Cookies.Campaign - returns the name of the campaign assigned to the visitor.
Cookies.CMSAB<A/B test code name> - returns the code name of the page variant assigned to the visitor by the specified A/B test.
Cookies.CMSMVT<MVT test code name> - returns the internal code name of the combination assigned to the visitor by the specified MVT test.

Note: The internal MVT combination name is not the custom name set for the given combination, but an identifier in format Combination_<order number>. For example: Combination_003