---
title: Tracking contact activities
related:
  - https://docs.kentico.com/k10/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-activities.md
  - https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/tracking-contact-activities/viewing-contact-activities.md
  - https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/web-analytics/logging-custom-conversions-on-your-website.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Kentico EMS required**
>
> Features described on this page require the **Kentico EMS** license.

Activities represent actions that your [contacts](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/working-with-contacts.md) perform. For example, the system logs activities when visitors view [pages](https://docs.kentico.com/k10/managing-website-content/working-with-pages.md), post [comments](https://docs.kentico.com/k10/community-features/forums/adding-an-ad-hoc-forum-to-a-page.md), purchase [products](https://docs.kentico.com/k10/e-commerce-features/managing-your-store/products.md), register for [events](https://docs.kentico.com/k10/managing-website-content/events.md), subscribe to [newsletters](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing.md) etc.

The data gathered in the activity log allows you to evaluate the behavior of your website's contacts and visitors. You can also use activities in combination with other on‑line marketing features:

- Automatically calculate [scores](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/scoring-contacts.md) for contacts based on their activities
- Use activities as triggers for starting [Marketing automation](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation.md) processes for contacts
- [Personalize](https://docs.kentico.com/k10/on-line-marketing-features/managing-your-on-line-marketing-features/content-personalization.md) your website's content for contacts who have performed specific activities