Configuring optimization testing

Optimization testing allows you to create different versions of a page (or specific parts of a page) and to evaluate them according to the behavior of the website's visitors. You can confirm which changes are actually beneficial and use the content that works best for the users who visit your website. The testing process does not interfere with browsing on the website. Visitors do not need to give any feedback manually.

There are two different techniques that you can use to optimize pages in Kentico – A/B testing and Multivariate testing.

To be able to work with optimization testing in the A/B tests and MVT tests applications, you need to have the permissions for the A/B testing and MVT testing modules. To be able to access the A/B and MVT testing reports, you also need to have the permissions for the Web analytics module.