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Contacts represent website visitors and store marketing-related information about them. In the Kentico CMS edition, contacts cover only subscribed visitors (identified by email address). In the Kentico EMS edition, contacts cover both anonymous visitors (identified by a cookie) and registered users or customers (identified by email address). The system automatically gathers data about contacts based on the actions and input of the associated visitors.
Default cookie level or consent requirements
The contact tracking functionality in Kentico EMS only works if the Default cookie level setting is set to Visitor or All, or for visitors who give tracking consent and increase their cookie level. For more information, see:
The Kentico CMS license allows you to:
Moreover, the Kentico EMS license allows you to:
The Contact management application allows you to manage all your contacts.
Click Import contacts to import contacts from a CSV file.
Click New contact to manually create new contacts.
To manage the existing contacts, use the following basic actions:
Deleting contacts from the system also causes deletion of their approved consent agreements. We recommend consulting this with a lawyer and recommend deleting contacts only when the consent agreements of your contacts will not be needed in the future.
The contact profile is the contact managing interface which displays all information that the system gathers about your contacts in one place. The contact profile in Kentico CMS only displays the contact's first name, last name, email address, which newsletters they are subscribed to and which contact groups they are members of. In addition, the contact profile in Kentico EMS also displays the contact's age, gender, city, country and further contact details, such as phone and address. Moreover, it displays which scores the contact has reached, which persona they are fitting, which forms have they submitted and notes that have been added to the contact.
To edit the contact information:
While the Kentico CMS edition only allows you to gather and edit contact's first name, last name and email address, the Kentico EMS edition allows you to gather and edit the following information:
Category | Editable contact fields |
|---|---|
General |
|
Contact details |
|
Address |
|
The Kentico EMS edition also allows you to add Notes about the contact. Click Insert timestamp to insert your timestamp into the notes – the default stamp contains the full name of your user account and the current date and time.
Filling in contact data in Kentico EMS
You do not need to enter the values of the fields on the Profile tab manually for all contacts. The system automatically collects and updates the data of each contact based on the information provided by the corresponding user.
Ask your administrator to:
In addition to the information gathered by the editable contact fields, the Kentico EMS contact profile also displays the reached scores and fitting persona, contact activity details, newsletter subscriptions, contact group memberships, and submitted forms.
To be able to view the above-mentioned on-line marketing data in one place, on the contact's Profile tab, you need to:
Marketing email statuses
The contact profile also displays marketing email statuses to inform you whether your contacts receive marketing emails or not:
The Kentico EMS contact profile also allows you to manage accounts, activities, marketing automation processes, and memberships.
On-line marketing data in Kentico CMS
In addition to contact's first name, last name and email address, the Kentico CMS contact profile only allows you to view newsletter subscriptions and contact group memberships.
To be able to view the data on the contact's Profile tab, you need to:
The Kentico EMS system binds contacts with other objects that represent users. This includes:
To manage a contact's user relationships:
You can view and delete the existing relationships.
Note: You do not need to bind contacts to user or customer accounts manually. The system automatically updates the contact memberships when visitors: