Allow visitors to set up their own accounts on your site. Provide a way for users to sign in using accounts from external systems (such as Active Directory).
Manage the users who work with the system and assign them to sites. Manage the actions that the user performs on the site by assigning the user to roles.
Map permissions to reusable groups of users, such as editors or designers, to which you then assign specific users.
Control which actions users can perform in the administration interface and on the live site.
Set up the administration interface for different types of users in the system. This enables you to tailor the experience users have when working with Kentico based on their roles.