Is this really the version you are looking for? Kentico Xperience 12 Service Pack Documentation is no longer updated. Use the switcher in the header to choose your product version.
The Banners application also enables you to log banner impressions (views) and clicks via the Web analytics and Reporting applications. Using these applications, you can see which banners draw the most attention from your site's visitors. You can view the overall statistics for a banner category or display a detailed report about a single banner.
To view reports for a banner category:
You can find the saved reports in Reporting -> Banner management -> Banner impressions and clicks by category -> Saved reports.
To view reports for a particular banner:
You can find saved reports in Reporting -> Banner management. Select the type of report that you were viewing (Hourly, Daily, Weekly, Monthly or Yearly) and switch to the Saved reports tab.
Additional reports
You can find additional banner reports in the Reporting application, in the Banner management report category.