---
title: Monitoring banner statistics
related:
  - https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/banners.md
  - https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/banners/using-banners-example.md
  - https://docs.kentico.com/k12sp/configuring-kentico/working-with-system-reports.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The **Banners** application also enables you to log banner _impressions_ (views) and _clicks_ via the [Web analytics](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/web-analytics.md) and [Reporting](https://docs.kentico.com/k12sp/configuring-kentico/working-with-system-reports.md) applications. Using these applications, you can see which banners draw the most attention from your site's visitors. You can view the overall statistics for a banner category or display a detailed report about a single banner.

## Viewing banner category reports

To view reports for a banner category:

1. Open the **Banners** application.
2. **Edit**() the banner category for which you want to view the report.
3. Switch to the **Report** tab.
4. (Optional) Right-click the table to **Subscribe** to the report via email.
5. (Optional) **Save** the report for later use.

You can find the saved reports in **Reporting -> Banner management -> Banner impressions and clicks by category -> Saved reports**.

## Viewing reports for a particular banner

To view reports for a particular banner:

1. Open the **Banners** application.
2. **Edit**() the banner category to which the banner belongs.
3. On the **Banners** tab, **edit**() the banner for which you want to view the report.
4. Switch to the **Report** tab.
5. Select whether you want to view the report based on **Hour**, **Day**, **Week**, **Month** or **Year**.
6. (Optional) Right-click the graph to export the report to Excel, CSV, and XML, or to **Subscribe** to the graph via email.
7. (Optional) **Save** the report for later use.

You can find saved reports in **Reporting -> Banner management**. Select the type of report that you were viewing (Hourly, Daily, Weekly, Monthly or Yearly) and switch to the **Saved reports** tab.

> **Info:** **Additional reports**
>
> You can find additional banner reports in the **Reporting** application, in the **Banner management** report category.