Monitoring banner statistics

The Banners application also enables you to log banner impressions (views) and clicks via the Web analytics and Reporting applications. Using these applications, you can see which banners draw the most attention from your site’s visitors. You can view the overall statistics for a banner category or display a detailed report about a single banner.

Viewing banner category reports

To view reports for a banner category:

1. Open the Banners application.
2. Edit() the banner category for which you want to view the report.
3. Switch to the Report tab.
4. (Optional) Right-click the table to Subscribe to the report via email.
5. (Optional) Save the report for later use.

You can find the saved reports in Reporting -> Banner management -> Banner impressions and clicks by category -> Saved reports.

Viewing reports for a particular banner

To view reports for a particular banner:

1. Open the Banners application.
2. Edit() the banner category to which the banner belongs.
3. On the Banners tab, edit() the banner for which you want to view the report.
4. Switch to the Report tab.
5. Select whether you want to view the report based on Hour, Day, Week, Month or Year.
6. (Optional) Right-click the graph to export the report to Excel, CSV, and XML, or to Subscribe to the graph via email.
7. (Optional) Save the report for later use.

You can find saved reports in Reporting -> Banner management. Select the type of report that you were viewing (Hourly, Daily, Weekly, Monthly or Yearly) and switch to the Saved reports tab.