---
title: On-line marketing features
related:
  - https://docs.kentico.com/k12sp/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features.md
  - https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features.md
  - https://docs.kentico.com/k12sp/using-the-kentico-interface.md
  - https://docs.kentico.com/k12sp/configuring-kentico/managing-sites/configuring-settings-for-sites/settings-on-line-marketing.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The Kentico on-line marketing features enable you to attract new visitors to your websites, promote your business and [products](https://docs.kentico.com/k12sp/e-commerce-features/managing-on-line-stores/products.md), and keep in touch with existing [contacts](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management.md) and [customers](https://docs.kentico.com/k12sp/e-commerce-features/managing-on-line-stores/customers.md).

If you have the **Kentico CMS** edition, the on-line marketing solution provides you with tools to:

- Get a centralized overview of [contacts](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management.md) who subscribe to newsletters on your websites
- Segment contacts into [contact groups](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/segmenting-contacts-into-contact-groups.md) manually
- Create, manage and send out marketing emails organized into [email feeds](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing.md)

If you have the **Kentico EMS** edition, the on-line marketing solution also provides you with tools to:

- Get a centralized overview of visitors and [contacts](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management.md) who view your websites
- Track [activities](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/tracking-contact-activities.md) your contacts perform and evaluate their behavior
- Segment contacts into [contact groups](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/segmenting-contacts-into-contact-groups.md) automatically
- Set up, track and evaluate [campaigns](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/campaigns.md) promoting targets on your websites
- [Automate](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation.md) and optimize campaigns promoted by marketing email series
- A/B test [marketing emails](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/email-marketing/a-b-testing-marketing-emails.md)
- A/B test the content of your pages. Learn about page A/B testing:

  - [on MVC sites](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/a-b-testing-pages.md)
  - [on Portal Engine sites](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/optimization-testing/a-b-testing-website-pages.md)
- On [MVC](https://docs.kentico.com/k12sp/developing-websites/mvc-development-overview.md) sites, you can [personalize widgets](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/personalizing-widgets-in-mvc.md) to display different content based on conditions
- On [Portal Engine](https://docs.kentico.com/k12sp/developing-websites/portal-engine-development-overview.md) sites, the system also provides built-in tools that allow you to:

  - Create pages displaying [different content](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/content-personalization.md) based on the circumstances in which they are viewed
  - Measure and [analyze](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/web-analytics.md) key metrics of your sites such as page views and traffic sources

If you are an administrator or a developer, you can proceed to:

- [Configure and customize your on-line marketing features](https://docs.kentico.com/k12sp/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features.md)

If you are a marketer or a content editor, you can proceed to:

- [Manage your on-line marketing features](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features.md)

## Getting familiar with On-line marketing applications

[Open the application list](https://docs.kentico.com/k12sp/using-the-kentico-interface.md#opening-applications) on the left. In the _On-line marketing_ section, you can find the Kentico on-line marketing features.

![Choosing from on-line marketing applications](https://docs.kentico.com/docsassets/k12sp/on-line-marketing-features/choosing+from+on-line+marketing+applications.png "Choosing from on-line marketing applications")

> **Note:** Based on your user's permissions, you may not see all of the applications.
>
> If you have the **Kentico CMS** edition, you may only see _Contact groups_, _Contact management,_ and _Email marketing_ applications in the _On-line marketing_ section.

> **Tip:** If you use some of the applications frequently, you can [add them to your applications dashboard](https://docs.kentico.com/k12sp/using-the-kentico-interface.md#adding-applications-and-objects-to-the-applications-dashboard) and you do not need to open the application list every time.

## Getting familiar with On-line marketing settings

The On-line marketing settings are used mostly by Kentico administrators, who take care of the actual running of the system. With the [On-line marketing settings](https://docs.kentico.com/k12sp/configuring-kentico/managing-sites/configuring-settings-for-sites/settings-on-line-marketing.md), you can configure Kentico to determine the behavior and functionality of your on-line marketing features.

In the **Settings** application, the _On-line marketing_ setting tree also contains three main groups of settings:

- [Contact management settings](https://docs.kentico.com/k12sp/configuring-kentico/managing-sites/configuring-settings-for-sites/settings-on-line-marketing/settings-contact-management.md)
- [Email marketing settings](https://docs.kentico.com/k12sp/configuring-kentico/managing-sites/configuring-settings-for-sites/settings-on-line-marketing/settings-email-marketing.md)
- [Web analytics settings](https://docs.kentico.com/k12sp/configuring-kentico/managing-sites/configuring-settings-for-sites/settings-on-line-marketing/settings-web-analytics.md)

![On-line marketing settings](https://docs.kentico.com/docsassets/k12sp/on-line-marketing-features/On-line+marketing+settings.png "On-line marketing settings")