---
title: Setting triggers for automation processes
related:
  - https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation/manually-running-automation-processes.md
  - https://docs.kentico.com/k12sp/macro-expressions/writing-macro-conditions/building-conditions-using-macro-rules.md
  - https://docs.kentico.com/k12sp/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/on-line-marketing-macros.md
  - https://docs.kentico.com/k12sp/on-line-marketing-features/configuring-and-customizing-your-on-line-marketing-features/configuring-marketing-automation/handling-marketing-automation-triggers.md
---

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>
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> **Info:** **Kentico EMS required**
>
> Features described on this page require the **Kentico EMS** license.

By defining triggers, you can configure [processes](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/marketing-automation.md) to start automatically. Every trigger has a set of conditions that determine under which circumstances the system runs the related process.

For example, you can create a trigger that automatically initiates a marketing process for all new contacts from a certain country.

## Creating triggers

To create a new trigger for an automation process:

> **Info:** **Note**: Each process can have multiple triggers. Contacts only need to fulfill one of the triggers to start a process.

1. Open the **Marketing automation** application.
2. **Edit** () the process for which you want to create the trigger.
3. Switch to the **Triggers** tab.
4. Click **New trigger**.
5. Enter a **Display name** for the new trigger.
6. Select the trigger **Type**. You can choose from four different types:

   | Trigger type                  | Description                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |
   | ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
   | Contact created               | Activates the process for new contacts created in Kentico. You can specify an additional [Condition](https://docs.kentico.com/k12sp/macro-expressions/writing-macro-conditions/building-conditions-using-macro-rules.md) that must be fulfilled for the trigger to start the process.                                                                                                                                                                                                                                                                                                                                                 |
   | Contact changed               | Activates the process whenever contact information changes. You can specify an additional **[Condition](https://docs.kentico.com/k12sp/macro-expressions/writing-macro-conditions/building-conditions-using-macro-rules.md)** that must be fulfilled for the trigger to start the process.                                                                                                                                                                                                                                                                                                                                            |
   | Contact performed an activity | Activates the process when contacts perform a specific [activity](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/tracking-contact-activities.md).<br>Select the **Activity type** that contacts must perform to initiate the process.<br>You can specify an additional **[Condition](https://docs.kentico.com/k12sp/macro-expressions/writing-macro-conditions/building-conditions-using-macro-rules.md)** that must be fulfilled for the trigger to start the process. Use the _Activity..._ rules to specify detailed requirements for the trigger activity. |
   | Contact scored X or more      | Activates the process for contacts that exceed a specified [score](https://docs.kentico.com/k12sp/on-line-marketing-features/managing-your-on-line-marketing-features/contact-management/scoring-contacts.md) value.<br>You can specify an additional [Condition](https://docs.kentico.com/k12sp/macro-expressions/writing-macro-conditions/building-conditions-using-macro-rules.md) that must be fulfilled for the trigger to start the process.<br>Select which score the trigger monitors using the **Score name** field.<br>Type the **Score value** that contacts must reach to initiate the process.                           |
7. **Save** the new trigger.

The process now automatically starts for all contacts that fulfill the conditions of the trigger.

## Modifying existing triggers

1. Open the **Marketing automation** application.
2. **Edit** () the process whose triggers you want to modify.
3. Switch to the **Triggers** tab.
4. **Edit** () the trigger.
5. **Save** the modified trigger.