Setting up URL shorteners

URL shorteners allow you to access long URLs using a shorter link. A URL shortener takes a full link URL and creates an alias for the link on a server with a short domain name (such asĀ URL shorteners can also count various statistics, such as the number of clicks on a particular link.

Kentico allows you to use URL shorteners for links that you paste into text when posting to social media. Kentico integrates the following URL shorteners:

  • Bitly

By default, users can use Bitly requires setup.

Setting up the Bitly shortener

Bitly requires applications that use its services to authenticate themselves. You must create an account on and register your API login and API key into Kentico.

You must have the Global administrator privilege level to do this.

  1. Sign up or log in to
  2. Open the Settings menu in the upper right corner.
  3. Click Settings > Advanced Settings > API Support.
  4. Copy the Login and API Key information.
  5. Open the Kentico administration interface.
  6. Open the Settings application and navigate to the Social marketing -> URL shorteners category.
  7. Paste your Login and API Key values into the corresponding settings.
  8. Save the settings.

Bitly now appears in the selection of URL shorteners when creating a new post, tweet or company update in the Facebook, Twitter or LinkedIn application.