Managing your on-line marketing features
The Kentico On-line marketing solution enables you to manage the following features:
Campaigns
Bring new traffic to your website and promote your brand and products with campaigns. Monitor which channels, such as emails, Facebook or Twitter, are most effective.
Contact management
Gather information about visitors and track their activities on the websites. Provides a centralized overview of all contacts who visit your websites.
- Contact groups – segment your website visitors into groups with shared characteristics.
- Contact import – import contacts from CSV files into Kentico and segment them automatically.
- Scoring – numerically evaluate contacts based on their properties and activities.
- Salesforce integration – automatically transfer contacts to your Salesforce organization.
A/B testing
Create different versions of pages and evaluate them according to the behavior of visitors. Learn about A/B testing:
Content personalization
Create pages that display different content depending on the circumstances in which they are viewed. See:
- Personalizing widgets in MVC
- Content personalization (for Portal Engine sites)
Email marketing
Promote your business and products or keep in touch with existing contacts by sending marketing emails.
Marketing automation
Configure the system to automatically run and maintain marketing processes for your website visitors.
Personas
Define the typical visitor groups of your sites and assign them to the persona they fit the best.
Portal Engine on-line marketing features
On Portal Engine sites, you can additionally leverage the following features:
Custom conversion logging
Keep track of key actions performed by your website visitors, such as user registrations or product orders.
Optimization testing
Create different versions of pages and evaluate them according to the behavior of visitors. Two types of testing are available for Portal Engine sites:
- A/B testing – create one or more modified versions of pages, split traffic between them and track how the changes affect the behavior of website visitors.
- Multivariate testing – create different versions of specific page elements and track which versions produce the best results when displayed to website visitors.
Web analytics
Measure and analyze key metrics of your website such as visits, page views, file downloads and traffic sources.
Permission requirements
To be able to work with the on-line marketing features, you need to have permissions for individual on-line marketing modules assigned by your administrator.