Managing your on-line marketing features

The Kentico On-line marketing solution enables you to manage the following features:

Campaigns

Bring new traffic to your website and promote your brand and products with campaigns. Monitor which channels, such as emails, Facebook or Twitter, are most effective.

Contact management

Gather information about visitors and track their activities on the websites. Provides a centralized overview of all contacts who visit your websites.

  • Contact groups – segment your website visitors into groups with shared characteristics.
  • Contact import – import contacts from CSV files into Kentico and segment them automatically.
  • Scoring – numerically evaluate contacts based on their properties and activities.
  • Salesforce integration – automatically transfer contacts to your Salesforce organization.

Content personalization

Create pages that display different content depending on the circumstances in which they are viewed. See:

Email marketing

Promote your business and products or keep in touch with existing contacts by sending marketing emails.

Marketing automation

Configure the system to automatically run and maintain marketing processes for your website visitors.

Personas

Define the typical visitor groups of your sites and assign them to the persona they fit the best.

Portal Engine on-line marketing features

On Portal Engine sites, you can additionally leverage the following features:

Banners

Display advertisements and other content on your site in the form of banners. Monitor banner views and clicks.

Custom conversion logging

Keep track of key actions performed by your website visitors, such as user registrations or product orders.

Optimization testing

Create different versions of pages and evaluate them according to the behavior of visitors.

  • A/B testing – create one or more modified versions of pages, split traffic between them and track how the changes affect the behavior of website visitors.
  • Multivariate testing – create different versions of specific page elements and track which versions produce the best results when displayed to website visitors.

Web analytics

Permission requirements

 To be able to work with the on-line marketing features, you need to have permissions for individual on-line marketing modules assigned by your administrator.



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