Viewing LinkedIn statistics

Kentico collects statistical data from your LinkedIn company pages. You can view the metrics and trends of your LinkedIn company pages in the detail of each company profile in LinkedIn -> Company profiles. You can also view the statistics of individual company updates in LinkedIn -> Company updates.

Viewing LinkedIn company pages metrics and trends

  1. Open the LinkedIn Kentico application.
  2. Edit () a company profile.
    • The Statistics tab appears.
  3. Select a statistics type in the tree on the left.

A report graph appears. The graph displays a daily report for the statistics of the edited company profile. You can adjust the period displayed in the graph.

Viewing company update statistics

To view statistics for a particular company update, go to LinkedIn -> Company updates. The list of company updates shows selected statistics items next to each company update.

Kentico checks for new statistics data once a day.

  • The statistics available on the Company updates tab provide you with data up to date at the time of collection.
  • The statistics available on the Company profiles -> Statistics tab provide you with data up to date at the end of the preceding day. This is because the respective graphs display data for whole days only.

On this page

 

Kentico EMS required

Features described on this page require the Kentico EMS license.

Required permissions for viewing LinkedIn statistics

To view LinkedIn statistics in Kentico, an administrator must give you the Read permission for the Social marketing module.

Available LinkedIn statistics

Company profile statistics
Click count

The number of clicks on your content, company name, or logo. Interactions (shares, likes, and comments) are excluded.

Comment countThe number of times LinkedIn members commented on your company page.
Follower count - OrganicThe number of followers you gained naturally, without advertising.
Follower count - PaidThe number of followers you gained through advertising, i.e. through Sponsored Updates and/or Company Follow Ads.
Follower count - TotalThe total number of LinkedIn members following your company page.
Impression countThe number of times each update was shown to LinkedIn members.
Like countThe number of times LinkedIn members liked your company page.
Share countThe number of times LinkedIn members visited your company page, including duplicate visits to the page. For example, when a member refreshes your company page or navigates away from it, but returns later.
Unique countThe number of times LinkedIn members visited your company page, excluding duplicate visits to the page.
Company update statistics
ClicksThe number of times the company update was clicked.
ImpressionsThe number of times the company update was shown to LinkedIn members.
LikesThe number of times the company update was liked.

For more information see LinkedIn Help Center.


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