Is this really the version you are looking for? Kentico Xperience 9 Documentation is no longer updated. Use the switcher in the header to choose your product version.
After you create a static email campaign and acquire subscribers, you can send out individual emails. The following steps demonstrate how to create a sample email:
Open the Email marketing application.
Edit () an email campaign.
Click Create new email.
Fill in a Subject.
(Optional) Specify UTM parameters used in the campaign links.
Fill in the email into content.
(Optional) Add a condition, such as the reader's first name, using the Insert macro button in the editor toolbar.
An Insert Macro dialog opens.
The system automatically replaces the {% FirstName %} macro expression with the email recipient's first name.
Email templates
The overall structure of this email is defined by the default Email template, which you can find in the Template management tab of the Email marketing application. See Preparing email campaign templates for more information.
Email campaigns can have multiple templates assigned. In this case, expand Show advanced options next to the Subject field, where you can choose a template for the new email. You can also change the template by clicking Show advanced properties next to the Subject field and selecting a different option through the Template selector.
(Optional) Add attachments to the email. We recommend attaching any assets, such as images or PDF files via Media libraries:
Click Save.
Once you save the email, you can manage it using the following actions:
Click Preview.
Close the preview dialog.
Switch to the Send tab.
Choose when the system sends out the email:
Click Finish.
On the Emails tab, you can review the statistics and details of the emails. You can modify emails that are scheduled to be sent out in the future by clicking Edit ().
If you experience problems with receiving emails, try following the instructions on the Troubleshooting email campaigns page.
To be able to better analyze your marketing campaigns, you can specify UTM parameters in campaign emails. The parameters are then added to all the links leading from the email to your site. This allows you to better track your marketing campaigns.
You can add the following parameters:
All the email links leading back to your site will now be tagged by the specified UTM parameters.
Note: UTM parameters are shared across email campaign A/B test variants.