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The URLs of content only pages are determined by a URL pattern, which may contain a page alias. As page aliases are guaranteed to be unique only within a given sub-section level of the content tree, there are situations in which different content can end up having the same URL. You can use one of the following approaches to prevent conflicts in content URLs.
Only use the page alias to add a human-readable component to your URLs, and include another parameter into your URL patterns to serve as a unique identifier. For example, a NodeGUID. See how you can uniquely identify pages when using page aliases in URLs.