Monitoring banner statistics

The Banners application offers logging of banner impressions (views) and clicks via the Web analytics and Reporting applications. Using these applications, you can see which banners draw most attention from your site’s visitors. You can view the overall statistics of a banner category or display a detailed report about a single banner. This chapter describes how you can view and adjust these reports.

Viewing banner category reports

To view reports for a banner category:

1. Open the Banners application.
2. Edit() the banner category for which you want to view the report.
3. Switch to the Report tab. The system displays the report for the banner category.
4. (Optional) Right-click the table to Subscribe to the report via e-mail.
5. (Optional) Save the report for later use.
   • You can find the saved reports in Reporting -> Banner management -> Banner impressions and clicks by category -> Saved reports.

To view reports for a particular banner:

1. Open the Banners application.
2. Edit() the banner category under to which the banner belongs.
3. Edit() the banner for which you want to view the report.
4. Switch to the Report tab. The system displays the banner report.
5. Select whether you want to view the report based on Hour, Day, Week, Month or Year.
6. (Optional) Right-click the graph to export the report to Excel, CSV, and XML, or to Subscribe to the report via e-mail.
7. (Optional) Save the report for later use.
   • You can find saved reports in Reporting -> Banner management. Select the type of report that you were viewing (Hourly, Daily, Weekly, Monthly or Yearly) and switch to the Saved reports tab.