Enabling multivariate testing

Kentico EMS required

Features described on this page require the Kentico EMS license.

To allow Multivariate testing on your website:

  1. Open theSettings application.
  2. Click on On‑line marketing.
  3. Select your Site (or enable MVT testing globally).
  4. Check Enable multivariate testing.
  5. Click Save.

You also need to enable Web analytics, which the system uses to log conversion statistics for individual versions of the tested pages:

  1. Switch to the On‑line marketing -> Web analytics sub‑category of the settings.
  2. Check Enable web analytics and Track conversions.
  3. Click Save.

Users with the appropriate permissions can now define MVT tests for the website’s pages.