---
title: Integrating email campaigns into sites
related:
- https://docs.kentico.com/k82/developing-websites/developing-websites-using-the-portal-engine/using-and-configuring-web-parts.md
---
> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).
To integrate [email marketing](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns.md) into your website, place the following web parts onto pages:
| Web part | Description |
| ------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Newsletter subscription | Displays a dialog that allows website visitors to subscribe to newsletters. |
| Custom subscription form | Provides an email campaign subscription form similar to the the _Subscription_ web part. You can, however, set up this web part to use a different layout and appearance.
You need to define the customized subscription form as an [alternative form](https://docs.kentico.com/k82/configuring-kentico/creating-alternative-forms.md):
Open the **Modules** application.
Edit the **Email marketing** module.
Select the **Classes** tab and edit the **Newsletter - Subscriber** class.
Create the form on the **Alternative forms** tab. |
| Newsletter unsubscription | Unsubscribes users from an newsletter and displays a confirmation message. Users are typically directed to the page containing this web part through the "**Unsubscribe**" link in individual campaign emails. The web part reads the exact email campaign and subscriber from parameters passed in the query string of the URL. |
| Email campaign archive | Displays archived issues of a specified email campaign to authenticated users. |
| Unsubscription request | This web part allows email campaign subscribers to request an unsubscription email by submitting their email address.
The content of the email is based on the_Email campaigns - Unsubscription request_ e‑mail template. You can edit the template in the **Email templates** application.
The unsubscription link in the sent e‑mail is only valid for the amount of hours specified in **Settings -> On‑line marketing -> Email campaigns -> Double‑opt in interval**. |
| My subscriptions | This web part can be used by users to add or remove their newsletter subscriptions. |
| My account | Can be configured to display email campaign subscriptions. Users can then add or remove their subscriptions. |
| Subscription approval | Approves subscriptions to newsletter with double opt-in enabled and displays a confirmation message. Subscribers are typically directed to the page containing this web part through a link in the double opt-in activation email. An identifier of the exact subscription is read from a parameter passed in the query string of the URL. |