---
title: Banners
related:
  - https://docs.kentico.com/k82/managing-website-content/configuring-the-environment-for-content-editors/configuring-banners.md
  - https://docs.kentico.com/k82/on-line-marketing-features/web-analytics.md
  - https://docs.kentico.com/k82/configuring-kentico/working-with-system-reports.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

The **Banners** application allows you to create and display advertisement of [various sizes](http://en.wikipedia.org/wiki/Web_banner#Standard_sizes) on the site. The application also allows you to monitor statistics, specifically _impressions_ (banner views) and _clicks_. Banners are organized into categories, of which there are two types:

- **Global banner category** - shared across multiple websites.
- **Site banner category** - bound to a particular site and not accessible from the other sites.

The Banners application utilizes the [Web analytics](https://docs.kentico.com/k82/on-line-marketing-features/web-analytics.md) and [Reporting](https://docs.kentico.com/k82/configuring-kentico/working-with-system-reports.md) applications to log and display how many times a particular banner has been shown on a page (number of impressions) and how many times visitors have clicked the banner.