---
title: Managing email marketing subscribers
related:
  - https://docs.kentico.com/k82/managing-users.md
  - https://docs.kentico.com/k82/on-line-marketing-features/contact-management.md
  - https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns/enabling-double-opt-in-for-email-campaigns.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

You can manage email marketing subscribers on the **Subscribers** tab of the **Email marketing** application.

![Managing subscribers](https://docs.kentico.com/docsassets/k82/managing-email-marketing-subscribers/managing_subscribers.png "Managing subscribers")

On this page, you can see a list of all email marketing subscribers. You can filter these according to their name or email by entering the desired value into the appropriate filter field and clicking the **Show** button.

By clicking **Delete** () next to a subscriber record, you can remove the subscriber from the list and consequently from all email campaigns to which they are subscribed.

Through the **Edit** () icon, you can modify subscriber's details and manage their email campaign subscriptions. On the **General** tab, you can edit the name and the email address of the subscriber.

> **Note:** **Customizing subscriber fields**
>
> If you wish to store additional data for email campaign subscribers, you can add your own custom fields:
>
> 1. Open the **Modules** application.
> 2. Edit **Email marketing**.
> 3. On the **Classes** tab, edit the **Newsletter - Subscriber** class.
> 4. Define any required fields on the **Fields** tab.
>
> **Note**: The default fields must remain unchanged to ensure that the application works correctly.
>
> The values of custom fields can be entered manually on the **General** tab, filled in by users who subscribe through an appropriately configured Custom subscription form web part, or populated via the API.

On a subscriber's **Subscriptions** tab, you can see a list of email campaigns to which the edited subscriber is subscribed. To choose a new subscription, click **Select**. You can manage individual subscriptions through the following actions:

- **Unsubscribe** or **Subscribe** from the given email campaign.
- **Delete** asubscription.
- **Approve** - manually approves the subscription to the selected email campaign. Only approved subscribers receive campaign emails.

To apply these actions to multiple email campaigns:

1. Mark the email campaigns using the boxes on the left side of the list.
2. Choose an action in the selector below the list.
3. Click **OK**.

![Managing subscriptions](https://docs.kentico.com/docsassets/k82/managing-email-marketing-subscribers/renewing_subscriptions.png "Managing subscriptions")

If you check the **Send email confirmation to the subscriber** box before performing an action, the system sends a notification email to the given subscriber, informing about the changes in their subscription. If you check the **Require double opt-in** box before adding email campaigns, subscriptions to campaigns that have double opt‑in enabled will be inactive (rejected) until the user confirms them or the **Approve** action is manually selected in the list of email campaigns.

## Managing subscribers for specific email campaigns

You can work with the subscribers of individual email campaigns by selecting **Email campaigns** in the left menu of the Email marketing application. Then, edit () the email campaign on the **Subscribers** tab. Here you can find a list similar to the one on the main Subscribers tab, but it only contains subscribers of the selected campaign. You can filter the subscribers in the list can be filtered by their email, name or approval status.

Use the following buttons to add subscribers:

- **Add subscribers** - allows you to select from a list of all campaign subscribers on the website.
- **Add users** - allows you to select from the registered users of the current site.
- **Add roles** - allows you to select from the roles of the current site (the email campaign sends emails to all members of the selected roles).
- **Add contact group** - allows you to select on‑line marketing [contact groups](https://docs.kentico.com/k82/on-line-marketing-features/contact-management/contact-segmentation.md) (all contacts that belong to the selected groups are added as subscribers).
- **Add contacts** - allows you to select from a list of all [contacts](https://docs.kentico.com/k82/on-line-marketing-features/contact-management.md).
- **Add personas** - allows you to select from a list of [personas](https://docs.kentico.com/k82/on-line-marketing-features/content-personalization/personas/defining-personas.md).

> **Info:** When you select user as a subscriber, the user has to be enabled in order to receive an email he is subscribed to. The same applies for the users added within the role. If the user is disabled, you cannot manage their status from the **Subscribers** tab. The only supported action in this case is removing the user from the subscriber list.

You can manage individual subscriptions through the following actions:

- **Remove** - unsubscribes the address, user, role or contact group from the email campaign.
- **Approve** - manually approves the given subscription. Only approved subscribers receive campaign emails.
- **Reject** - rejected subscriptions remain in the list, but they do not receive campaign emails. Users who subscribe to email campaigns with [double opt-in](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns/enabling-double-opt-in-for-email-campaigns.md) enabled are rejected by default until they confirm their subscription.

To apply these actions to multiple subscribers:

1. Mark the subscribers using the boxes on the left of the list.
2. Choose an action in the selector below the list.
3. Click **OK**.

![Managing subscribers of a particular email campaign](https://docs.kentico.com/docsassets/k82/managing-email-marketing-subscribers/managing_campaign_subscribers.png "Managing subscribers of a particular email campaign")

If you check the **Send email confirmation to the subscriber** box before performing an action, the system sends a notification email to the affected users, informing them about the changes in their subscriptions. If you check the **Require double opt-in** box (only available if the email campaign has double opt-in enabled), added subscriptions will be inactive (rejected) until the users confirm them or until you manually **Approve** the subscriptions.

> **Info:** **Duplicate subscriber addresses**
>
> Even though all regular email campaign subscribers need to have a unique email address, it is still possible to have a single address subscribed to an email campaign multiple times through users, roles, contact groups or personas. In these cases, the system filters out the duplicate addresses when sending the emails. This way each email address only receives the campaign email once.

## Importing subscribers and performing mass actions

If you need to add or modify a large number of subscribers, you can use the import tool to save time.

1. Open the **Email marketing** application on the **Subscribers -> Import subscribers** tab.
2. Select one of the following actions:

   - **Subscribe imported users to selected email campaigns** - subscribes imported users to the selected email campaigns.
     - **Do not subscribe existing users to selected email campaigns** - only updates the names of existing subscribers with matching email addresses.
   - **Unsubscribe the users from selected email campaigns** - removes the imported users from the selected email campaigns.
   - **Delete the subscribers** - deletes subscribers matching the imported data from the system.
3. Prepare a list of subscribers in the following format: _**email;firstname;lastname**_

   - The name sections are optional. The following examples are all valid:

```text

david.scott@localhost.local;David;Scott
mary.jones@example.com;;Jones
frank.maguire@localhost.local;Frank
monica@localhost.local
```

4. Copy the import list into the **List of subscribers to be processed** text area.
   - Each record must be on a new line.
5. Click **Add email campaigns** to select the target campaigns for the subscribe or unsubscribe actions.

   > **Info:** 
   >
   > - If you check **Send email confirmation to the subscriber**box before performing the import, the system sends a notification email to the entered addresses, informing them about the changes in their subscriptions.
   > - If you check **Require double opt-in**, subscriptions to email campaigns that have [double opt-in](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns/enabling-double-opt-in-for-email-campaigns.md) enabled will be inactive (rejected) until the users confirm them.
6. Click **Start**.

The system performs the selected mass action.

- A dialog appears showing the progress of the action.
- You can **Cancel** the operation at any time.
- If one of the input lines contains an invalid entry, the import is not processed for any of the records and the page displays an error.

![Importing subscribers into particular email campaigns](https://docs.kentico.com/docsassets/k82/managing-email-marketing-subscribers/importing_subscribers.png "Importing subscribers into particular email campaigns")

## Exporting subscribers

If you need to export a list of subscribers to another application:

1. Open the **Email marketing** application on the **Subscribers -> Export subscribers** tab.
2. Click **Add email campaigns** to export subscribers from specific email campaign.
   - Do not select any email campaigns if you want to export all subscribers on the website.
3. Select one of the **Export subscribers** options to limit the output according to the approval status of subscriptions (for email campaigns with [double opt-in](https://docs.kentico.com/k82/on-line-marketing-features/email-marketing/working-with-email-campaigns/enabling-double-opt-in-for-email-campaigns.md) enabled).
4. Click **Export**.

The subscribers are exported in format:

- **email;firstname;lastname**

You can copy the output to a file or external application.

Alternatively, you can also export subscriber data into other file formats (XLSX, CSV, XML) using the general export feature, which is available for all lists of data in Kentico. 

1. Open the **Subscribers** tab (either in the main menu or when editing a specific email campaign).
2. Click  in the **Actions** column header of the subscriber list.
3. Select one of the export formats.

For more details, refer to [Exporting data from the user interface](https://docs.kentico.com/k82/managing-website-content/exporting-data-from-the-user-interface.md).