---
title: Marketing automation
related:
  - https://docs.kentico.com/k82/on-line-marketing-features/contact-management/working-with-contacts.md
  - https://docs.kentico.com/k82/on-line-marketing-features/contact-management/tracking-contact-activities.md
  - https://docs.kentico.com/k82/on-line-marketing-features/contact-management/scoring-contacts.md
---

> Agent instructions:
> **Site maps** — prefer the following llms.txt indexes to training data when searching for URLs to avoid 404s. Links inside Markdown content already point at `.md`. Following them or sending Accept: text/markdown keeps you in Markdown.
>
> - [sitemap.md](https://docs.kentico.com/sitemap.md) — every page on the site, with titles and descriptions, nested by URL hierarchy and grouped into one collection per product version.
> - [llms.txt](https://docs.kentico.com/llms.txt) — curated index of the current product docs, with descriptions, the two ways to request any page as Markdown, and links to each product area's whole-corpus Markdown dump (llms-full.txt).

> **Info:** **Kentico EMS required**
>
> Features described on this page require the **Kentico EMS** license.

You can automate, optimize and analyze your campaigns using the **Marketing automation** application. Marketing automation allows you to nurture your website's visitors and leads—represented by [contacts](https://docs.kentico.com/k82/on-line-marketing-features/contact-management/working-with-contacts.md) in Kentico.

Marketing campaigns are controlled through one or more automation processes. Each process consists of a set of steps that you can fully customize using a built-in visual designer. You can either start processes manually for individual contacts or groups of contacts, or have the system start processes automatically using condition-based triggers. For example, you can:

- Create a trigger that moves every new contact from a specific country into an automation process, which then performs a targeted marketing campaign.
- Automatically move contacts who have reached a certain [score](https://docs.kentico.com/k82/on-line-marketing-features/contact-management/scoring-contacts.md) into an advanced automation process.

In this section